01
Frame the brief
The name, audience, task and desired character. We look at your existing work and agree what should carry forward.
AI agent style training
A style your agents can carry.
We turn approved examples, design decisions and feedback into a visual language an agent can follow. A designer sets the direction, explores the alternatives and decides what belongs.
All Creative Design →
From idea to system
The idea comes before the instructions.
We explore different answers to the brief, choose a direction, then make the decisions explicit enough to reuse. The agent gets examples and boundaries; the designer keeps creative judgement.
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02
Explore directions
Give the agent distinct ideas to investigate. Compare concept, lettering, composition and motion, then curate the strongest.
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Make the rules
Resolve the chosen direction into type, colour, spacing, components and interaction behaviour, with approved examples.
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04
Test a fresh brief
Ask for a new page or asset, review it against the references, and feed specific corrections back into the guidance.
Examples from our work
Different briefs. Different visual languages.
These teaching briefs are concise examples distilled from the finished projects and their documented directions. They show the idea, the rules an agent should receive and the questions we use to review the result.
Coral.com
Start with a word. Find a world.
A naturalist’s field notebook
- Example creative brief
- Make Coral feel alive. Explore the name through its letterforms, the reef and the way a specimen is studied. Give each direction its own idea.
- Exploration → selected direction
- Ten concepts across two rounds led to living script and a field-notes page: a specimen, a museum tag and an illustrated reef.
- Rules the agent receives
- Carry the script’s ink line into the illustrations.
- Use warm paper, specimen labels and generous reading space.
- Let the lettering write in; let its living tips respond to hover.
- The human review
- Does the page belong to this name? Do the drawing, typography and motion feel like one notebook?
Coherence
Turn an abstract idea into a behaviour.
Three waves, moving into phase
- Example creative brief
- Express coherence through alignment. Explore how separate signals can become one shared rhythm, then carry that idea beyond the mark.
- Exploration → selected direction
- The selected Phase Lock direction brings three offset waves into alignment. The same idea appears in the headline, navigation and page reveals.
- Rules the agent receives
- Keep the wave geometry and the cyan-to-blue phase palette.
- Arrive out of phase, then align and settle.
- Use the same motion rhythm across the mark and interface; provide a calm reduced-motion version.
- The human review
- Does the movement explain the idea? Does the page remain clear when the movement stops?
Domainbooth
Keep the character across every page.
The Signature identity
- Example creative brief
- Give a premium domain brokerage a distinctive signature. Explore the monogram and the feeling of a mark made with a pen, then build a legible site around it.
- Exploration → selected direction
- The chosen Signature direction pairs a serif DB monogram with an open ring and a pen-dot. The identity continues into the brokerage’s pages and sales ledger.
- Rules the agent receives
- Preserve the DB drawing, open ring and full stop.
- Use the ivory, midnight and champagne palette with the serif wordmark.
- Carry hairline rules, readable tables and designed mobile layouts through the site.
- The human review
- Can a new page sit beside Acquire, Sell and Track Record without feeling like a different brand?
yourOS
Give a product a recognisable language.
The open ring, in a red-and-cream world
- Example creative brief
- Make a capable operating system feel personal. Keep the presentation warm and direct, and use the open ring as a consistent thread through the experience.
- Exploration → selected direction
- “Yours” becomes yourOS. The ring belongs inside the word; its arrival, hover and winding gesture connect the identity to the product’s loading language.
- Rules the agent receives
- Keep the approved ring, central dot and wordmark proportions.
- Use Jost Light for the mark, with warm red and cream.
- Group capabilities into clear entry points and reuse the ring’s motion vocabulary.
- The human review
- Is it recognisably yourOS at a glance, from a small symbol to a full product page?
What becomes reusable
More than a prompt to copy.
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Approved references
The marks, screens, illustrations and examples that define the chosen direction, with notes explaining the decisions worth keeping.
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A working style guide
Typography, colour, layout, spacing, components and motion rules, plus example briefs and specific feedback for the agents doing the work.
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A review method
A new page or asset checked for recognisability, clarity, consistency, responsive behaviour and accessibility before the guidance is handed over.
Questions
Questions about agent style training.
How do you get beyond generic ideas?
We give each direction a specific premise and compare distinct answers. Coral’s field notebook and Protocol’s network are examples: the name gives the work a reason for its drawing, layout and motion. A designer selects and refines the direction.
Can you work with a style we already have?
Yes. We start with your approved assets and guidelines, identify the decisions that make them recognisable, and build examples and review criteria around that existing language.
Does this always mean fine-tuning an image model?
The method follows the brief. Design and coding agents can work from approved references, explicit instructions, reusable components and review feedback. A dedicated image-model fine-tune has its own dataset, training and evaluation work, which we scope separately. The project examples above demonstrate our art direction and style guidance.
Who decides whether the output is good enough?
A person. We compare variations against the brief and approved examples, make specific corrections and test the style on fresh work. The goal is a useful creative system your team can review and extend.
Give your agents
a clear direction.
Bring your brand, your references or the idea you want to explore. We will shape the brief and the style system around it.
A conversation about your creative workflow
