Most vendor comparisons are written by whoever benefits from one particular answer. So are these — we build custom AI systems, which means the pages about building custom AI systems deserve your suspicion. The useful test is whether we argued the other side properly.
That is the standard we hold them to. Each one leads with the case against the option we sell: the build-vs-buy page opens by telling you to buy, the agency-vs-in-house page opens with the conditions under which hiring is clearly better, and the no-code page opens by recommending you start on Zapier and stay there if it works. A comparison that never concedes anything is not a comparison.
Where a decision genuinely depends on your circumstances, we say so and name the variable that actually decides it — which cloud you are already committed to, whether data may leave your perimeter, traffic volume, whether the work is continuous or bounded. A page that resolves every trade-off in the same direction is telling you about its author rather than about the decision.
Figures are indicative European ranges as of 2026, unsourced and labelled as such. The technology comparisons carry a review date, because the major model providers ship frequently enough that a table written six months ago will mislead you. If something here has aged badly, it is a bug — tell us.
