A product built end to end.A social-media growth engine for Instagram creators, with YouTube and TikTok to follow. We built all of it — the mark and brand, the website, the prototype, the iOS, Android, Windows, macOS and Linux apps, the AI backend that runs the system, the automated email engine, and the algorithm-intelligence reports it publishes from its own data.
A social-media growth engine for Instagram creators, with YouTube and TikTok to follow. We built all of it — the mark and brand, the website, the prototype, the iOS, Android, Windows, macOS and Linux apps, the AI backend that runs the system, the automated email engine, and the algorithm-intelligence reports it publishes from its own data.
Podswap connects creators who want to grow on Instagram — with YouTube and TikTok next — into niche-matched exchanges, and gives them the tooling around it: SEO and caption scoring, bio optimisation, shadowban checks, a viral predictor, engagement leaderboards and sixteen growth protocols. Podswap coordinates people; it does not automate actions on their accounts, and it is built to operate within the platforms' terms.
The interesting part for us was never the exchange. It was that the whole thing had to run without anyone operating it day to day. Matching, scoring, the growth protocols, the lifecycle email and the published research all happen in the background; moderation is automated with a human escalation path. There is no ops team behind the curtain, because there is no curtain.
The homepage carries a live member counter, so you can see the community size at the moment you look rather than at the moment we wrote this.
Podswap is our own company, so this is the project where our engineering opinions had to survive contact with our own money.
Podswap coordinates people. It does not log into anyone’s account or act on their behalf, because a growth tool that automates actions on a social platform is one policy change away from being switched off — and takes its users’ accounts with it. That boundary removed several obvious features and is the reason the product still exists.
Web, iOS, Android, Windows, macOS and Linux, built by a team that cannot afford six codebases. Everything downstream of that — the framework choice, how much logic lives on the server, how little is platform-specific — follows from one decision made at the start.
A tool for creators is found through search and, increasingly, through language models answering questions about tools. That made programmatic content a first-class part of the system rather than marketing bolted on afterwards, with the page count that implies.
Coordinating strangers means someone will eventually behave badly. The system detects and acts automatically, but there is a human escalation path behind it, because a fully automated moderation system is a system that will eventually ban someone for nothing with no way to appeal.
The logo and the full visual identity, then applied across the product, the site, the apps and the store listings from one system.
Prototype first to settle the product, then the production build. Laravel and Vite, with the same performance discipline applied from the first commit.
Android, native desktop builds for Windows, macOS and Linux, and an installable PWA that covers iOS — all from one codebase and one design system.
Nobody operates it day to day: matching, scoring and the growth protocols run autonomously in the background, and moderation is automated with a human escalation path.
A pipeline that reads post performance across the community, detects what the Instagram algorithm appears to be rewarding, and publishes a monthly report to the site with no manual writing step.
A published surface in the thousands — niche and creator pages generated from real data — plus a maintained llms.txt so answer engines can read the product directly.
Lifecycle and marketing email generated and sent automatically, driven by the same backend rather than a separate marketing tool.
Nothing on this one. Podswap is our own company and ours end to end — brand, website, prototype, the apps on all five platforms, the AI backend, the email engine and the algorithm-intelligence pipeline. Instagram, YouTube and TikTok are of course third-party platforms the product works alongside.
A native team per platform produces better native applications; we could not staff that and did not pretend otherwise. The trade is real — there are places where a native app would feel more at home, and iOS in particular reaches users through an installable web application rather than a store binary. What we bought was the ability to ship a change everywhere at once, which for a small team is the difference between six products and one.
The page count below is a measured figure rather than a target, and it exists because discovery was designed in from the beginning. The discipline that makes it work rather than making it spam is that each page has to answer a real question; a generator that produces near-identical pages at scale is the pattern search engines exist to discount, and we would have deserved it.
The system observes what appears to be performing and reports it. It does not claim to know what any platform’s ranking is doing, because nobody outside those companies does, and a product that claimed otherwise would be selling a guess with a confident face on it.
Every month Podswap publishes a report on what Instagram's algorithm appears to be favouring — reach momentum, performance banded by account size, which niches are moving, caption length, hashtag density, format ROI. It reads engagement signals across thousands of niches in the community and derives the findings from that data.
Nobody writes it. The pipeline reads the data, derives the findings and publishes the page. What makes it a genuinely useful artefact rather than an automation demo is that the underlying data is first-party: it is measuring the posts of the community it serves, so the conclusions are grounded in observed behaviour rather than repeated from someone else's blog post.
Findings with too little data behind them are held back rather than published thin — the same discipline that keeps a programmatic surface out of thin-content territory.
One codebase behind six clients. Chosen for this project — we do not sell a house stack.
Measured on 16 October 2026. Taken from a cold request with Accept-Encoding pinned to gzip. Transfer sizes are compressed bytes over the wire, first-party assets only. The page count is the number of live URLs in the published sitemap. Run the commands to check them — the page count in particular is the one number that says whether a programmatic build actually shipped.
curl -sS --compressed https://podswap.app/sitemap.xml | grep -c '<loc>'
curl -sS -o /dev/null -H 'Accept-Encoding: gzip' -w 'TTFB %{time_starttransfer}s HTML %{size_download} bytes\n' https://podswap.app/
The pricing page is one line long because the product has one plan and it is free. That is a consequence of the paragraph above rather than a launch promotion: with no content team, no agency and no sales floor to pay for, there is nothing for a paywall to fund.
Windows, macOS and Linux desktop builds, Android, and iOS via the installable PWA — all from the same codebase and the same design system, so a change lands everywhere rather than five times. The desktop builds matter more than they look: creators work at a desk, and a native window that survives a browser restart is the difference between a tool people open and a tab people close.
The same site on a phone, and the navigation open over it — six sections and their page counts, with the platform rail down the edge, in one panel rather than a menu that pushes the page around. In-app screenshots of the signed-in product are not published here: the app is free, so the fastest way to see it is to install it.
Matching creators into exchanges, scoring content, running the growth protocols, sending lifecycle email and publishing the monthly algorithm report all happen on their own; day-to-day moderation is automated with a human escalation path for complaints and appeals. Someone still owns the product and decides what it should do next — autonomy here means nobody operates the day-to-day, not that nobody is responsible for it. That distinction matters and we would rather draw it than let it blur.
By generating from real data and withholding what is not supported. Each niche page is built from actual engagement signals for that niche, not from a template with a noun swapped. Where there is not enough behind a page to be useful, it does not publish. That is the whole difference between programmatic SEO and doorway pages, and it is a discipline rather than a technique.
So answer engines can read the product directly rather than inferring it from marketing copy. It costs almost nothing and it is becoming the difference between being summarised accurately and being summarised from a rival comparison page. This site does the same thing for the same reason.
You give up some platform-native feel in exchange for shipping everywhere at once and changing everything at once. For a tool creators use alongside their real work that is the right trade. For an app whose value is the interface itself it would not be, and we would have argued for native builds instead.
Install it — it is free on all five platforms. We do not publish screenshots of the signed-in product here because a portfolio shot of a dashboard tells you very little compared to five minutes inside the real thing.
Tell us the job you would hand over if you trusted a machine with it. In one 30-minute call we will tell you whether it should, what it would take — and if it should not, we will say so.
What we built, what stage it is at, and a link to the live thing wherever there is one.
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Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.
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Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.
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Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.
