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Infrastructure Runs on hardware you own Open weights, no per-token bill

AI hosting and infrastructure.

Most AI conversations start with which model. The more consequential question is where it runs — because that single decision settles data residency, unit cost, latency, vendor dependence and whether a security review takes two days or two quarters.

Maker assembling a flexible AI infrastructure foundation
THE DECISION NOBODY MAKES DELIBERATELY

Almost every AI project defaults to a public API, because that is the fastest way to see something work. That default is often correct and it is almost never examined. It should be, because by the time a prototype has become a system, three things have quietly become true: every document you process has been transmitted to a third party, your cost scales linearly and permanently with usage, and your service availability is somebody else's operational problem.

None of those is automatically unacceptable. All three are decisions, and they deserve to be made rather than inherited. For a large number of organisations — regulated ones, ones with genuinely confidential corpora, ones running high sustained volume — a different answer is both cheaper and easier to defend.

The honest position is that there are five places your AI can run, they sit on a spectrum from convenient to controlled, and the right one depends on constraints we can work out with you in an afternoon. What follows is that spectrum, without a thumb on the scale — we build all five — and the hybrid of them — and the one that fits you is not the one that is most work for us.

THE FIVE PLACES IT CAN RUN
WHAT EACH ONE ACTUALLY COSTS YOU
Public API Your cloud Private DC On-premise Air-gapped
Data leaves your control Yes Region-bound No No No
Capital outlay None None Rented Yes Yes
Cost scales with usage Yes, forever Yes, forever No No No
Best available capability ✓ ✓ — — —
Needs people to operate No Some Yes Yes Yes
Survives a vendor deprecation — — ✓ ✓ ✓
Typical time to first pilot Days Weeks Weeks 4–10 weeks 8–16 weeks

A structural comparison of deployment models, not of specific vendors. Timelines are the ranges we scope to, not measured client outcomes.

WHAT WE PROVIDE
01

Sizing and selection

Which model, on what hardware, for what concurrency — worked out from your actual workload rather than from a vendor's reference architecture. Often the workload needs less hardware than a vendor reference architecture suggests.
02

Build and integration

The serving stack, the retrieval layer, the routing gate, the observability, and the integration into the systems that hold your data. Delivered into your repositories and running on your infrastructure.
03

Operation or handover

We either run it or teach your team to. Both are legitimate; what is not legitimate is a system nobody but us can operate, which is why the handover documentation is part of the build rather than an afterthought.
EVERY INFRASTRUCTURE PAGE
DESIGN TARGETS
0
BYTES LEAVING YOUR NETWORK
4–10 wk
TO FIRST ON-PREM PILOT
100%
CODE DELIVERED TO YOUR REPOS
0
PLATFORM LOCK-IN

Properties we design and build to, not measured client outcomes.

QUESTIONS
QUESTIONS — 5

Above a sustained volume, substantially — and below it, no. The crossover depends on your request volume, your model size and what you pay people, and it is arithmetic rather than opinion. We work it out explicitly on the business case page, including the lines usually left out of the comparison, which are hardware depreciation and operator time.

Some, and less every quarter. In our experience open-weight models now match hosted models on most routine production tasks; we measure this per workload rather than assume it. Where they lag is the hardest agentic and reasoning work, which is exactly the minority a hybrid routing gate sends to a frontier API. Framing it as all-or-nothing is what makes the decision look worse than it is.

Less than most vendors will quote you. The binding constraint is accelerator memory for the model you choose, then concurrency. A single well-specified node serves a lot of internal users. We size it before you procure anything, and the sizing frequently comes out below the vendor quote.

Your choice. We can run it under a support arrangement, or hand it over with the documentation and runbooks to operate it yourselves. The code and the infrastructure definitions are yours either way — there is no component that only we can maintain.

That is a different product from the one this section describes, and we would rather be clear about the distinction: what we build is infrastructure you own, in a location you control. If the requirement is that somebody else holds the hardware, a private data centre arrangement in your name is the honest version of that, and we set it up and operate it for you.

Keep reading
30-minute technical call · no deck

Keep it inside
the building.

Bring the workload and the constraints. We will tell you which of the five is right, including when it is the public API.

CASE STUDIES

Shipped work.
Go and check it.

The work we can name, with the live site, our scope and the boundary made explicit. Select a project to see the evidence; each is a full case study, not a logo or a claim.

sonora.com
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
sonora.com — homepage, 1440×900 sonora.com →
Live Consumer wellness · Mobile + web

Sonora

Cognitive AI Ltd · 2026

A free sound-wellness app, described by its publisher as AI sound therapy that reads a short vocal sample at the start of a session and generates a soundscape for that moment. We designed and built the website and its backend, produced assets for the iOS and Android apps, and supported the application prototype.

Read the case study →

See every published project →

WHO WE HAVE BUILT FOR

Twenty-one years of applications, platforms and campaigns for names you know.

See all of our work →