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Hosting & Infrastructure · 8 pages

AI hosting & infrastructure.

Where your AI runs is a decision most projects inherit rather than make. We build all five places it can run, and the hybrid of them, and we will say which one fits your constraints — including when it is the public API.

Introduction transcript. Client: Where should our AI actually live? Qubi: Somewhere that fits. Let’s check the map. Qubi: Your servers, a private cloud, or a public API. Sometimes a mix. Client: And if our data has to stay here? Qubi: That comes first. We design the route around it. Qubi: A sensible home for your system.

At a glance

Five places. One decision.

01 The default
Most AI projects start on a public API because it is the fastest way to see something work. That is often right, and it is rarely examined once a prototype becomes a system.
02 What it commits you to
Every document sent to a third party, a cost that scales with usage for as long as the system runs, and availability that is someone else’s operational problem.
03 The five places
Public API, your own cloud account, a private data centre, on-premise and air-gapped, from convenient to controlled. The usual answer is a hybrid of them.
04 Who operates it
Either we run it, or we hand it over with the documentation to operate it yourselves. The code and infrastructure definitions are yours either way.
THE DECISION NOBODY MAKES DELIBERATELY

Make it on purpose.

Almost every AI project defaults to a public API, because that is the fastest way to see something work. That default is often correct and it is almost never examined. It should be, because by the time a prototype has become a system, three things have quietly become true.

None of those is automatically unacceptable. All three are decisions, and they deserve to be made rather than inherited. For a large number of organisations — regulated ones, ones with genuinely confidential corpora, ones running high sustained volume — a different answer is both cheaper and easier to defend.

The honest position is that there are five places your AI can run, they sit on a spectrum from convenient to controlled, and the right one depends on constraints we can work out with you in an afternoon. What follows is that spectrum, without a thumb on the scale.

Three things, quietly true
  1. 01

    Every document you process has been transmitted to a third party.

  2. 02

    Your cost scales linearly and permanently with usage.

  3. 03

    Your service availability is somebody else’s operational problem.

The five places

From convenient to controlled.

Five places an AI system can run, from convenient to controlled. Pick a stop to see what it commits you to.

01 · Fastest to build

Public API

A hosted frontier model over the internet. No hardware, best raw capability — and every request leaves your perimeter. Right for prototypes, low volume, and data that is not sensitive.

No hardware to buy
Best raw capability
Every request leaves your perimeter
Right for prototypes, low volume, and data that is not sensitive
02 · Residency resolved

Your own cloud account

The same class of model consumed inside your own cloud tenancy and region, through Bedrock, Vertex or Azure. Procurement is often faster because the paperwork exists — but it is still not your hardware.

The same class of model, inside your tenancy and region
Through Bedrock, Vertex or Azure
Procurement is often faster because the paperwork exists
Still not your hardware
03 · Single tenancy

Private data centre

Dedicated hardware in a colocation facility running your own model. Physical control without building a server room. The middle option most organisations do not know exists.

Dedicated hardware in a colocation facility
Your own model, with physical control
No server room to build
The middle option most organisations do not know exists
04 · Behind your firewall

On-premise

Hardware in your building, on your network. No prompt, document or customer record crosses the boundary — because there is no path for it to take.

Hardware in your building, on your network
No prompt, document or customer record crosses the boundary
Because there is no path for it to take
05 · No route out

Air-gapped

On-premise with no route to the internet at all. Updates and models arrive by controlled media. The most demanding to operate, and for some environments the only permitted option.

On-premise with no route to the internet at all
Updates and models arrive by controlled media
The most demanding to operate
For some environments, the only permitted option
The usual answer

Hybrid. Most mature deployments end up here.

Sensitive and high-volume work on your own hardware, the hard minority routed to a frontier API with the sensitive parts removed.

Hybrid model routing →
WHAT EACH ONE ACTUALLY COSTS YOU

What each place costs you.

Compare your options
A structural comparison of deployment models, not of specific vendors. Timelines are the ranges we scope to, not measured client outcomes.
Criterion Public API Your cloud Private DC On-premise Air-gapped
Data leaves your control Yes Region-bound No No No
Capital outlay None None Rented Yes Yes
Cost scales with usage Yes, forever Yes, forever No No No
Best available capability Yes Yes No No No
Needs people to operate No Some Yes Yes Yes
Survives a vendor deprecation No No Yes Yes Yes
Typical time to first pilot Days Weeks Weeks 4–10 weeks 8–16 weeks
WHAT WE PROVIDE

Sizing, build, and then who runs it.

  1. 01

    Sizing and selection

    Which model, on what hardware, for what concurrency — worked out from your actual workload rather than from a vendor’s reference architecture. Often the workload needs less hardware than the reference suggests.

  2. 02

    Build and integration

    The serving stack, the retrieval layer, the routing gate, the observability, and the integration into the systems that hold your data. Delivered into your repositories and running on your infrastructure.

  3. 03

    Operation or handover

    We either run it or teach your team to. Both are legitimate; a system nobody but us can operate is not, which is why the handover documentation is part of the build.

EVERY INFRASTRUCTURE PAGE

Every infrastructure page.

  • INF.01

    On-Premise AI

    Running models on hardware inside your own building, so no prompt, document or customer record ever leaves the premises.

    Open page
  • INF.02

    Private Data Centre Hosting

    Dedicated hardware in a colocation facility running your own model — single tenancy without buying a server room.

    Open page
  • INF.03

    Air-Gapped Deployment

    AI on a network with no route to the internet: how updates, evaluation and model delivery work without a connection.

    Open page
  • INF.04

    GPU Sizing & Cost

    What hardware a given model size actually needs, how to size for concurrency, and the arithmetic behind buy-versus-rent.

    Open page
  • INF.05

    Hybrid Model Routing

    Local models for sensitive or high-volume work, frontier APIs for the hard minority — and the gate that decides which.

    Open page
  • INF.06

    Deployment Options Compared

    Public API, private cloud, dedicated data centre, on-premise and air-gapped, compared on control, cost, latency and effort.

    Open page
Building software since
2006
Based in
Barcelona
Model stance
Agnostic
Code ownership
Yours

Facts about how we work, not measured client outcomes.

Questions

What people ask before they host it themselves.

Is self-hosting actually cheaper?

Above a sustained volume, substantially — and below it, no. The crossover depends on your request volume, your model size and what you pay people, and it is arithmetic rather than opinion. We work it out explicitly on the business case page, including the lines usually left out of the comparison, which are hardware depreciation and operator time.

Do we lose capability by running our own model?

Some, and less every quarter. In our experience open-weight models now match hosted models on most routine production tasks; we measure this per workload rather than assume it. Where they lag is the hardest agentic and reasoning work, which is exactly the minority a hybrid routing gate sends to a frontier API. Framing it as all-or-nothing is what makes the decision look worse than it is.

What hardware do we need to buy?

Less than most vendors will quote you. The binding constraint is accelerator memory for the model you choose, then concurrency. A single well-specified node serves a lot of internal users. We size it before you procure anything, and the sizing frequently comes out below the vendor quote.

Who operates it once it is built?

Your choice. We can run it under a support arrangement, or hand it over with the documentation and runbooks to operate it yourselves. The code and the infrastructure definitions are yours either way — there is no component that only we can maintain.

Can you host it for us at your premises?

That is a different product from the one this section describes, and we would rather be clear about the distinction: what we build is infrastructure you own, in a location you control. If the requirement is that somebody else holds the hardware, a private data centre arrangement in your name is the honest version of that, and we set it up and operate it for you.

Hire your first
AI employee.

Tell us the job you would hand over if you trusted a machine with it. In one 30-minute call we will tell you whether it should, what it would take — and if it should not, we will say so.

30-minute technical call · no deck
Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo