Automated PR Outreach.

Our system continuously indexes bylines, social profiles, and publication patterns across thousands of media outlets. It builds a profile for each journalist from that published work — beat, recent topics, publication frequency. When you need coverage, the AI queries it to surface reporters actively covering your vertical. Because these are identifiable individuals, the list is built from published bylines and licensed providers, every message carries an opt-out, and we help you produce the GDPR Article 14 transparency notice and honour objections.

Newsjacking is offering your brand's commentary on a breaking story to earn coverage. AI enables it by monitoring news feeds, wire services and licensed social-listening APIs, drafting expert commentary and putting a pitch in front of your approver within minutes of a story breaking — closing the research gap that makes a human team miss the window.

Each pitch is individually crafted by analysing the journalist's most recent articles, extracting their preferred themes, narrative style, and editorial angle. The system then frames your story using language and structure that mirrors their writing approach. The result reads like a pitch written by someone deeply familiar with their work — because the AI has algorithmically studied it in detail.

Nobody can promise editorial coverage, and any agency that does is selling you something. What the system changes is throughput and relevance: more researched, genuinely targeted pitches per week, sent continuously rather than in campaign bursts. We measure response rate and time-to-coverage against your own baseline and report both. Whether a journalist writes the story remains their decision.

They are AI-drafted and human-approved, and we recommend saying so where a journalist asks or where your relationship warrants it. Article 50 of the EU AI Act also pushes towards disclosure of AI-generated text in several contexts. The practical argument is simpler than the legal one: journalists who discover concealed AI outreach tend to blacklist the sender, and a pitch that is genuinely relevant loses nothing by being honest about how it was drafted.

It replaces a specific part of the work: journalist discovery, first-draft pitch writing, source-request monitoring, newsjacking research and follow-up scheduling. It does not replace relationships, editorial judgement, crisis communications or media training, and a good PR team is worth its retainer for exactly those things. Most clients pair the system with human counsel — the engine handles volume and research; people handle judgement and the phone call.