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Getting Qubi ready.
Model families

Qwen for
multilingual systems.

Qwen's distinguishing feature is range. It ships across one of the widest ranges of sizes of any open family, which means the same architecture and tokeniser can serve a phone, a single GPU and a multi-node cluster — and that consistency is worth more in a real system than it sounds.

All Model Families →
Pixel illustration for Qwen for Multilingual Work: linked globes and differently shaped document cards.

Specification

Provider
Alibaba Cloud, China
Weights
Published across the range
Licence
Predominantly Apache-2.0 across recent releases, with some exceptions — check the specific model card
Sizes
One of the widest ladders of any open family, from sub-1B up to large mixture-of-experts models
Strengths
Multilingual coverage including CJK, coding variants, and strong small models
Where we use it
Self-hosted multilingual work, and wherever a single family has to cover both an edge and a server deployment

Provider-published specifications as of 1 September 2026, not figures we measured. Model families move quickly — check the provider's own documentation before committing to a number.

Why a size ladder matters

Most production AI systems end up wanting more than one model. A small one for classification and routing, a mid-size one for the bulk of the work, a large one for the hard minority of requests. Assembling that from three different families means three tokenisers, three prompt idioms, three evaluation baselines and three sets of quirks to learn.

Qwen's range lets you build that ladder inside one family. Prompts transfer with far less rework, an evaluation harness written for one size largely holds for another, and when you move a request class from the mid-size model to the small one — which is where a great deal of cost saving actually comes from — you are changing a parameter rather than rewriting an integration.

The multilingual coverage is the second reason we reach for it. If your corpus contains Chinese, Japanese or Korean alongside European languages, this family has, in our evaluations, handled the mix better than Western-trained alternatives of comparable size, and the difference shows up immediately on a fair evaluation set rather than needing a subtle one.

The provenance question, again

Qwen is developed by Alibaba, and the assessment is structurally the same one we set out on the DeepSeek page: separate the transfer question from the behaviour question from the artefact question. Self-hosting closes the first completely — the weights are a file and they transmit nothing. The second is testable on your own material and is workload-dependent. The third is only partially answerable, for every model from every jurisdiction.

Where an organisation has a standing policy against models of Chinese origin, that policy is the answer and we build with Mistral or Llama, which occupy adjacent ground. It is a governance decision owned by people who own the risk, and it is not our place to argue anyone out of it.

Where we would choose something else

Where the deployment is a single size on a single class of hardware, the size ladder stops being an advantage and the decision comes down to capability and tooling on that one rung — which is frequently where Llama's deeper serving ecosystem wins.

Where the workload is at the hardest end of agentic or reasoning work, the leading proprietary models still lead, and a hybrid arrangement that routes that minority out is usually better than choosing one family for everything. See hybrid model routing.

Questions

Questions about Qwen for Multilingual Work.

Is Qwen genuinely competitive?

At most sizes, yes — and its small models in particular are strong relative to their footprint, which is exactly where a lot of production value sits. As always the comparison that matters is on your task, and we run it rather than argue about it.

Can we run the small models on modest hardware?

The lower rungs of the ladder run comfortably on a single accelerator, and the smallest run on a CPU at usable speeds for batch work. That makes them a realistic option for edge deployments and for on-premise setups where a full GPU node is not justified.

How do we handle the governance question internally?

Write it down before you build. Record which model and version you deployed, where it runs, what the licence permits, what evaluation you ran on sensitive-topic behaviour, and who signed it off. That record is what turns a defensible decision into an evidenced one, and it takes an afternoon.

One family,
every size.

We will build the routing ladder and show you what moves down a rung without losing quality.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo