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Getting Qubi ready.
Technology

Multimodal AI.
Beyond text.

Multimodal models handle documents, images and audio as native inputs, which removes whole pipelines. They also fail in ways text models do not, and those failures are less visible because the input is harder for a reviewer to skim.

All Technology & Model Stack →
Pixel illustration for Multimodal AI: sound, image and document samples converging at a glass lens.

Where it genuinely changes things

01

Documents as documents

A scanned invoice, a form, a technical drawing with annotations. Reading these as images preserves layout, tables and the spatial relationships that a text extraction pipeline destroys — and layout frequently carries the meaning.
02

Audio without a transcription stage

Processing speech directly retains tone, overlap and timing that a transcript discards. For meeting analysis and quality monitoring, those are often the signal rather than the noise.
03

Video understanding

Answering questions about a recording without watching it, with references back to timestamps. Genuinely new capability for media archives, inspection footage and recorded sessions.
04

Screenshots and interfaces

Reading a screen the way a person does. Powerful for support ticket triage and for automating work in systems that offer no API — with the caution that a UI-driven automation is fragile in exactly the way an API-driven one is not.

Where the claims stop holding

  • Dense numeric tables.

    A model reading a financial statement image can transpose a digit or drift a column, and the output looks entirely plausible. For anything where the number must be right, extract with a purpose-built pipeline and use the model to check for consistency rather than as the source. This is one of the most common expensive mistakes in document AI.
  • Small text and poor scans.

    Accuracy degrades with resolution in ways that are not signalled in the output. The model does not say “this was blurry”; it produces its best guess with the same confidence as everything else. Image quality checks belong before the model, not after.
  • Precise spatial or dimensional reasoning.

    Reading a technical drawing to summarise it is achievable. Reading it to extract a tolerance you will manufacture to is not, and should not be attempted without verification.
  • Counting.

    Counting objects in an image is unreliable at anything beyond small numbers, and it fails silently. If a count matters, use a detection model built for it.

The cost shape is different

Images and audio consume far more tokens than the equivalent text, and a high-resolution page can cost more than several pages of extracted text would. For high-volume document processing, that difference frequently decides the architecture: a cheap classifier routing to full multimodal processing only where layout genuinely matters, rather than sending everything through the expensive path.

It also strengthens the case for self-hosting at volume. Document and image workloads are where per-token pricing bites hardest, and where owning the hardware changes what is economically worth processing.

Questions

Questions about Multimodal AI.

Can it replace our OCR pipeline?

Sometimes, and it is worth testing rather than assuming in either direction. Multimodal models handle layout and context better than traditional OCR; dedicated OCR is often more accurate on dense text and dramatically cheaper at volume. A hybrid — OCR for text, multimodal for layout and structure — is frequently the right answer.

How do we validate accuracy on documents?

Build an evaluation set from your real documents with the correct extractions labelled, including the awkward ones — poor scans, unusual layouts, handwriting. Aggregate accuracy on clean documents tells you very little about production, where the awkward ones are the whole problem.

Can we self-host multimodal models?

Yes. Open-weight vision-language models are capable and improving, and for document workloads involving confidential material — which is most of them — that is usually the right deployment. Memory requirements are higher than text-only models of comparable size, so size accordingly.

Test it on your
worst scans.

Aggregate accuracy on clean documents predicts almost nothing about production.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo