A software company already holds the two things that make AI useful in go-to-market and support: product telemetry that shows what customers actually do, and an API specification that says what the product actually does. We build on those. A churn score becomes a specific observation with a specific suggested action in the CRM. A developer question is answered from the spec, the SDK source and the changelog rather than from a docs page that may be out of date.
On the outbound side, agents research target accounts from public sources and from enrichment providers whose terms permit it, and draft personalised outreach for a representative to approve. Sending stays with a person, opt-outs are honoured, and the unsolicited-email rules that apply in each market — ePrivacy and Spain's LSSI in the EU, among others — are respected by design rather than by exception.