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Getting Qubi ready.
Technology

AI model families.
Each on its merits.

We are not a reseller for any of these and receive nothing for recommending one. What follows is what each family is genuinely good at, what it costs, where its weights and data live, and the conditions under which we would pick something else.

  • Model-agnostic
  • Benchmarked per workload
Pixel illustration for Model Families: a rack of different optical lenses with sample cards.

New decision model

Meet Jev from TypeSafe AI.

Jev powers fast, typed decisions inside software. It adds a different role to the model catalogue: selecting tools, routing requests and assessing a bounded condition. A generative model can still produce the answer or code around it.

Explore our model-router design and the published benchmark comparison to see where that decision layer may fit.

The selection is not a ranking

There is no best model. There is a workload, a set of constraints, and a family that fits them better than the others do. Capability is rarely the binding constraint — most production tasks sit comfortably inside the reach of six or seven families, and the decision is settled by where the data is permitted to live, what latency the interface can absorb, and what a request costs at your projected volume.

That is why these pages are organised by family rather than by leaderboard position. A leaderboard tells you which model won a benchmark somebody else designed. It does not tell you that your extraction task is handled identically by a model a twentieth of the price, which is the finding that changes a budget.

Two structural questions cut across all of them, and they are worth settling before you read a single capability claim. First: open weights or hosted API? That decides whether you can run the model on hardware you control, which in turn decides whether a whole class of data-residency conversation happens at all. Second: who trained it, and who operates the endpoint? Those are different organisations for open-weight models, and the distinction matters more than most procurement processes currently reflect.

The families at a glance

Compare your options
Positioning as of September 2026. 'Runs on your hardware' means the weights are published and self-hosting is permitted by the licence — not that it is free or easy.
Criterion Family Weights Runs on your hardware Typical role
Anthropic Claude Closed No Long-context reasoning, agentic tool use
OpenAI GPT Closed No Broad general capability, computer use, mature ecosystem
Google Gemini Closed No Very long context, native multimodal
DeepSeek Open Yes Frontier-adjacent reasoning at open-weight cost
Llama Open (community licence) Yes The default self-hosted workhorse
Mistral Open (some Apache-2.0) Yes EU-domiciled provider, some Apache-2.0 licences
Qwen Open Yes Widest size range, strong multilingual
Small models (1B–14B) Mostly open Yes High-volume narrow tasks at low unit cost

Every model page

  • MDL.01

    DeepSeek V4.1-Flash

    DeepSeek V4.1-Flash for visual documents, coding and model routing: September 2026 specifications, API price comparison, open weights and migration guidance.

    Open page
  • MDL.02

    Claude Fable 5.1 in Production

    Claude Fable 5.1 for enterprise coding and long-running agents, with September 2026 benchmark evidence, access distinctions and evaluation guidance.

    Open page
  • MDL.03

    OpenAI GPT Integration

    Where GPT models fit, what computer use and a million-token window make buildable, and the trade-offs against other frontier and open options.

    Open page
  • MDL.04

    Gemini for Enterprise

    Long-context and multimodal strengths, Vertex deployment, and where Gemini earns its place in a stack.

    Open page
  • MDL.05

    Llama, Self-Hosted

    Meta Llama on your own hardware — licence terms, ecosystem maturity and realistic serving costs.

    Open page
  • MDL.06

    Mistral: European Open Weights

    European open-weight models, Apache-licensed options and the data-residency case for using them.

    Open page
  • MDL.07

    Qwen for Multilingual Work

    Alibaba Qwen — broad model sizes, strong multilingual coverage, and the same provenance questions as any non-EU open model.

    Open page
  • MDL.08

    Open-Weight Models

    What running your own models genuinely costs, when the control is worth the capability gap, and how to decide.

    Open page
  • MDL.09

    Small Language Models

    The 1B–14B class that handles most production tasks at a fraction of frontier cost — and where it stops being enough.

    Open page
  • MDL.10

    Embedding & Reranking Models

    The models that decide retrieval quality, why they matter more than the generator, and how to evaluate them on your corpus.

    Open page

How we actually decide

SELECTION PROCEDURE
  1. 01
    Constraints

    residency · licence · budget

  2. 02
    Candidate set

    usually 3–4 families

  3. 03
    Eval harness

    your data, your task

  4. 04
    Cost & latency

    at projected volume

  5. 05
    Pin a version

    behind an interface

  6. 06 · Branch / escalation
    Re-run on change

    deprecation is routine

Solid: selection pathDashed: the loop that runs for the life of the system
Constraints eliminate families before any benchmark is run, which is why the shortlist is short.
Questions

Questions about Model Families.

Do you have a preferred model?

No, and we have no commercial reason to. We hold no reseller or partner agreement with any model provider, so the recommendation is not worth anything to us beyond being right. In practice we run three or four candidates against your task and the result is frequently that two of them would work and the choice comes down to price or an infrastructure relationship you already have.

How often does the answer change?

The shortlist changes roughly every two quarters; the decision procedure does not. That is why we build systems where the model sits behind an interface — swapping a family should be an evaluation run and a config change, not a rewrite. Systems whose prompts are entangled with one model version do not survive a deprecation cycle.

Can we mix families in one system?

Usually you should. Routing straightforward requests to a small or open model and reserving a frontier model for the genuinely hard minority is the single largest cost lever available, and it typically costs nothing in quality when the routing is measured rather than guessed. See hybrid model routing for how the gate is built.

What if our data cannot leave our infrastructure?

Then the closed families are out and the decision is made among the open-weight ones, running on hardware you control. That is a real capability trade-off and we would rather state it than paper over it — though the gap has narrowed enough that for many production tasks it no longer decides anything.

Further reading

What changed this September?

Our September 2026 AI briefing connects current releases to customer decisions, including DeepSeek V4.1-Flash for visual workloads and Claude Fable 5.1 for longer coding and knowledge tasks.

Which model for
your workload?

Bring the task and the constraints. Benchmarking against your actual data beats anyone's opinion, including ours.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo