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Getting Qubi ready.
Infrastructure

Hybrid model routing.
Local by default.

The all-or-nothing framing of self-hosting is what makes it look like a bad trade. Most mature deployments run a local model for the bulk of requests and escalate a minority — and the interesting engineering is entirely in the gate that decides.

All AI Hosting & Infrastructure →
Pixel illustration for Hybrid Model Routing: a brass switchboard joining several model routes.

The shape of a real workload

Request difficulty in a production system is not normally distributed; it has a long thin tail. Most requests are routine — a classification, a lookup, a summary of a short document, a rewrite. A small proportion are genuinely hard, and a smaller proportion still are hard in ways that need the best available model.

Sending the whole distribution to a frontier API means paying tail prices for the body. Sending it all to a local model means the tail fails, visibly, and users generalise from those failures to the whole system. Routing lets each part go where it belongs, and the cost curve that results looks nothing like either extreme.

The same logic applies to sensitivity, and this is the axis that matters more for a regulated client. Some requests touch material that must not leave the building; most do not. A gate that routes on sensitivity as well as difficulty means the confidential subset is structurally incapable of escalating, while everything else keeps access to the best model available.

For requests eligible for a hosted decision service, our Jev model-router design explores fast task assessment and verification before escalation. Jev itself must pass the same data-handling constraints as any other external provider.

How the gate works

ROUTING PATH
  1. 01
    Request

    from your application

  2. 02
    Classify

    sensitivity + difficulty

  3. 03
    Local model

    handles the majority

  4. 04
    Confidence check

    did it actually answer?

  5. 05
    Response

    with route recorded

  6. 06 · Branch / escalation
    Frontier escalation

    non-sensitive only, redacted

Solid: the local path, which most requests never leaveDashed: gated escalation for the hard, non-sensitive minority
Sensitivity is evaluated before anything else and is designed as a hard block on escalation, not a weighting in a score.

The four design decisions

01

Sensitivity is a hard gate

Not a factor in a score. If a request touches classified material, escalation is unavailable — enforced structurally, ideally by network policy rather than by application logic, because application logic gets refactored by someone who does not know why the branch was there.
02

Escalate on evidence, not guesswork

A pre-classifier guessing difficulty from the prompt is weak. Letting the local model attempt the request and escalating on a measurable signal — refusal, low confidence, failed schema validation, a failed tool call — is far more accurate, at the cost of some latency on the minority path.
03

Redact before you escalate

Non-sensitive is not the same as clean. Names, account numbers and identifiers can usually be replaced with placeholders before a request leaves, and restored in the response. It is unglamorous and it materially narrows what is exposed.
04

Record the route

Every response carries which model answered it. Without that, you cannot debug a quality complaint, cannot attribute cost, and cannot answer an auditor asking whether a specific request ever left the building. It is one field and it is not optional.

What to measure

Escalation rate, first: the proportion of requests that leave the local model. As a working heuristic, if it climbs above roughly a fifth the local model is probably too small or the gate is too eager, and the economics of the whole arrangement erode quietly.

Then escalation precision, which is the number people skip. Of the requests that escalated, how many did the frontier model actually answer better? If the answer is not most of them, the gate is firing on the wrong signal and you are paying for nothing. This needs a periodic sample scored against both, which is a small standing cost with a large return.

And unnecessary local failures: requests the local model got wrong that did not escalate. These are the expensive ones, because they reach a user as a confidently wrong answer. They are found by sampling, not by monitoring, which is why the evaluation harness has to keep running after launch rather than being a launch gate.

Questions

Questions about Hybrid Model Routing.

Does routing add latency?

On the escalated path, yes — you have paid for a local attempt before making a remote call. On the majority path it is faster, because the local model has no network round trip. Whether the average improves depends on your escalation rate, which is the number to watch.

How do we classify sensitivity reliably?

Usually from metadata you already have rather than from the text: which system the document came from, which folder, which user, which classification label. Inferring sensitivity from content with a model is a fallback, not a foundation — it is probabilistic, and this gate should not be.

Can this run the other way round?

Yes, and sometimes it should: frontier first, with a local model absorbing repeated or cacheable requests. That suits workloads where quality dominates and volume is moderate. The routing machinery is the same; only the default changes.

Is this over-engineering for a small deployment?

It can be. If you have one model, low volume and no sensitivity constraint, route everything to it and revisit when one of those three changes. What we would still build on day one is the recorded-route field, because retrofitting attribution across a live system is far more work than adding it at the start.

Best of both,
deliberately.

We build the gate, instrument it, and show you the escalation rate before you commit to hardware.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo