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Getting Qubi ready.
Technology

Open-weight LLMs.
Own the model.

Self-hosting removes an entire class of data-residency and vendor problems, and introduces a different class of cost and capability ones. The trade is real in both directions.

  • Llama · Mistral · Qwen
  • vLLM · Ollama
  • On-prem or your VPC
All Model Families →
Pixel illustration for Open-Weight Models: an open padlock beside inspectable model components.

Specification

Families in scope
Llama, Mistral, Qwen, DeepSeek, Gemma, Phi and the distilled variants of larger reasoning models
Licence range
Apache-2.0 at the permissive end, bespoke community licences with attribution and user-count conditions in the middle, research-only at the restrictive end. Never uniform across a family — check the specific model card.
Hardware floor
A single accelerator for the small and mid sizes; a multi-GPU node for the largest. Accelerator memory, not compute, is the binding constraint.
Cost shape
Fixed infrastructure rather than per token, so marginal per-request cost falls toward power and operations cost once the hardware is paid for
What you give up
The absolute frontier on the hardest agentic and reasoning work, and operational simplicity
What you gain
No data egress, no per-token bill, no vendor-driven deprecation, and — where the licence permits — the right to fine-tune and keep the artefact

Provider-published specifications as of 1 September 2026, not figures we measured. Model families move quickly — check the provider's own documentation before committing to a number.

When self-hosting is right

01

Data genuinely cannot leave

Air-gapped environments, or a regulator or contract that forbids third-party processing outright. Here it is not a preference — no hosted API is available at any capability level, so the question is which open model, not whether.
02

Very high volume on a narrow task

At sufficient scale, amortised GPU cost beats per-token pricing — particularly for classification or extraction where a small fine-tuned model matches a much larger general one. The crossover is workload-specific and worth calculating rather than assuming.
03

Latency floors an API cannot meet

Local inference removes network round-trips. For interactive systems with tight budgets, or edge deployments with poor connectivity, this can be decisive.
04

Version stability you control

A model you host does not get deprecated on someone else's schedule. For systems that must behave identically for years — regulated decisioning especially — this is a genuine architectural advantage.

What it actually costs

The GPU bill is the visible cost and rarely the largest one. Serving infrastructure needs building and operating: batching, queueing, autoscaling, health checks, model loading, version management. Somebody has to own it at 3am.

Utilisation is the number that decides the economics. A reserved GPU costs the same whether it is saturated or idle, so bursty workloads on dedicated hardware are frequently more expensive per request than an API — sometimes dramatically. Self-hosting wins on steady, predictable, high volume; it loses on spiky traffic.

And the capability gap is real. Open-weight models have closed much of the distance on many tasks and remain behind frontier models on the hardest reasoning and the most complex agentic tool use. For extraction, classification, summarisation and straightforward retrieval-augmented answering, that gap is often irrelevant. For multi-step reasoning under ambiguity, it is not.

Our usual recommendation is a hybrid: open weights for the high-volume, well-defined majority; a hosted frontier model for the small share of genuinely hard requests — assuming your data-residency rules permit anything hosted at all.

Questions

Questions about Open-Weight Models.

What hardware do we need?

It depends on model size and concurrency. A quantised mid-size model serves a small team comfortably on a single modern data-centre GPU. Larger models at production concurrency need multiple GPUs and real serving infrastructure. We size this against your actual expected throughput during discovery, because the difference between “a few people internally” and “customer-facing at scale” is one or two orders of magnitude.

Which open model should we use?

Benchmark on your task rather than trusting general rankings. Llama, Mistral and Qwen families all have strong entries and they trade places regularly. Licence terms differ meaningfully and are worth reading — some carry usage restrictions that matter commercially, which is a constraint most technical evaluations skip.

Can we fine-tune an open model on our data?

Yes, and this is where self-hosting often pays for itself. Parameter-efficient fine-tuning on a well-defined task can bring a small model to or past a much larger general one on that task specifically. Note it teaches behaviour and format, not facts — facts still belong in retrieval.

Is self-hosting more secure?

It changes the threat model rather than strictly improving it. You remove third-party data processing, and you take on responsibility for patching, access control and isolation of a new piece of infrastructure. A well-configured enterprise API path is often more secure in practice than a hastily deployed internal GPU cluster. Choose it for the residency and control reasons, and then do the security work properly.

Does your data need
to stay put?

If so, that decides the architecture. Let us work out what is reachable inside that constraint.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo