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Guide

Enterprise AI Glossary

Clear definitions for AI vendor conversations.

Reviewed September 2026.
All Resources →
Pixel illustration for AI Glossary: an open reference book under a warm reading lamp.
DEFINED TERMS

Search any word in a term or its explanation. These definitions help you spot when a term is being used loosely.

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A

A

Agent (Autonomous Agent)

A software architecture that uses a Large Language Model as its reasoning engine. Unlike a chatbot that only generates text, an agent can plan, call tools and act toward a goal, often with some form of memory between steps or runs.
A

API (Application Programming Interface)

The mechanism that allows two software components to communicate. In the context of AI, agents use APIs as their "hands" to interact with the world—such as writing a record to a CRM or sending an email through a mail service.

F

F

Fine-Tuning

The process of taking a pre-trained foundation model and training it further on a smaller, specific dataset. This produces new (or adapter) weights that adopt a specific tone, format or domain behaviour. It teaches style and structure well; it is a poor way to add facts that change.
F

Foundation Model

A massive AI model trained on a vast quantity of unlabeled data at scale (e.g., the GPT, Claude, Gemini and Llama families). These models are highly versatile and serve as the "foundation" upon which specific applications and agents are built.

H

H

Hallucination

When an LLM generates information that is factually incorrect, nonsensical, or ungrounded in the provided data. Retrieval and grounding checks reduce, but do not remove, hallucination; what they add is the ability to trace each claim to a source or flag it as unsupported.
H

Human-in-the-Loop (HITL)

An architectural safety mechanism where an autonomous agent prepares an action but pauses execution until a human operator reviews and explicitly approves it.

L

L

LLM (Large Language Model)

A type of artificial intelligence trained on very large amounts of text to model and generate human language. LLMs form the cognitive core of autonomous agents.
L

LLM Orchestration

A middleware layer that dynamically routes queries to different LLMs based on cost, speed, or reasoning requirements, reducing vendor dependence and improving availability through fallback.

R

R

RAG (Retrieval-Augmented Generation)

An architecture in which a retrieval step finds passages relevant to the query from a corpus you control and places them in the prompt, so the model can answer from current, verifiable material. The model is instructed, not compelled, to use them — which is why grounding checks exist.

T

T

Tokens

The basic unit of data processed by an LLM. A token is typically a piece of a word (for English prose, roughly 100 tokens to 75 words; the ratio is worse for code and non-Latin scripts). API costs are calculated based on the number of tokens sent in the prompt and generated in the response.

V

V

Vector Database

A database (a dedicated product, or an extension such as pgvector on Postgres) that stores data as multi-dimensional vectors (embeddings). This allows an AI system to perform 'semantic search'—finding documents that mean the same thing, even if they don't contain the exact keywords.

The terms,
used precisely.

If a vendor conversation has left you with a definition that does not match these, bring it — that gap is usually where the risk is.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo