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Getting Qubi ready.
Model families

Embedding and reranking models.

In a retrieval system, the generator gets the attention and the embedding model decides the outcome. If the right passage is not in the candidate set, no amount of frontier reasoning downstream will recover it — the model will answer confidently from what it was given.

All Model Families →
Pixel illustration for Embedding & Reranking Models: coloured samples grouped into a spatial index.

Specification

Two roles
Embedding models decide recall over the whole corpus; rerankers decide precision over the retrieved candidates
Self-hosting
Usually easier than self-hosting a generator — the strong open models are small and run on modest hardware
Dimensionality
Drives index size and memory. A larger vector is not automatically a better one on your corpus.
Sequence length
Caps how much text one vector may represent, which is what your chunking strategy has to respect
Switching cost
Vectors from two models are not comparable, so changing the embedding model means re-ingesting the entire corpus
How to choose
On an evaluation set of fifty to two hundred real queries from your own domain, not on a public leaderboard position

Provider-published specifications as of 1 September 2026, not figures we measured. Model families move quickly — check the provider's own documentation before committing to a number.

The two jobs

01

Embedding — recall

Turns text into a vector so that semantically similar passages sit close together. Its job is to make sure the right passage is somewhere in the top few dozen candidates. It runs over your entire corpus, so its cost and its dimensionality decide your index size and your ingestion bill.
02

Reranking — precision

Takes those candidates and scores each one against the query directly, which is far more accurate and far more expensive per item. Its job is to get the right passage into the top three, where the generator will actually attend to it. In our experience a cheap reranker over a wide candidate set beats an expensive embedding model over a narrow one.

How to choose

  • Ignore the public leaderboard position.

    Embedding benchmarks are built from general-domain corpora. Your corpus is contracts, or clinical notes, or part numbers, or support tickets in three languages — and relative performance reorders substantially on domain-specific text. The leaderboard is a shortlist generator, not an answer.
  • Build a small evaluation set from real queries.

    Fifty to two hundred real questions, each with the passage that should be retrieved, is enough to rank candidates decisively. This is typically a half-day of work, and it is the highest-leverage half-day in the whole retrieval build. Without it you are tuning on impressions.
  • Check the practical constraints early.

    Dimensionality drives index size and memory. Maximum sequence length drives your chunking strategy. Whether the model can run on your own hardware drives whether your entire corpus has to be sent to a third party to be indexed — which for a private corpus is frequently the deciding factor and is often noticed far too late.
  • Multilingual is a separate question.

    If your corpus and your queries are in different languages, you need a model trained for cross-lingual retrieval specifically. A strong English model with a translation step in front of it is a different system with different failure modes, and usually a worse one.

The traps

  • Changing the embedding model means reindexing everything.

    Vectors from two different models are not comparable, so a swap is a full re-ingestion of the corpus. Budget for it, and build the ingestion pipeline so it can be re-run without ceremony — because you will change your mind at least once.
  • Chunking usually matters more than the model.

    Teams routinely swap embedding models looking for a quality gain that was actually available by fixing chunk boundaries so passages stop being cut mid-clause. Test chunking first; it is cheaper and the effect is larger.
  • Skipping the reranker to save money is a false economy.

    In our experience it is the cheapest large improvement available in most retrieval systems, precisely because it operates on a few dozen candidates rather than a few million documents.
Questions

Questions about Embedding & Reranking Models.

Can we self-host embedding models?

Yes, and it is usually easier than self-hosting a generator — the strong open embedding and reranking models are small, they run on modest hardware, and they are the part of the pipeline that touches every document you own. For a private corpus that is often reason enough to keep them in-house even when the generator is a hosted API.

How much does the choice actually move retrieval quality?

On a domain corpus, materially — but less than fixing chunking and adding a reranker, which is why we do those first. The order we work in is: chunking, reranker, embedding model, then everything else. It reflects effect size per unit of effort.

Do we need a vector database as well?

You need somewhere to put the vectors, which for most systems is the Postgres you already run with pgvector. A dedicated vector database earns its place at a scale and query-pattern threshold that a lot of projects assume they have crossed and have not. See choosing a vector database.

Fix retrieval
before the model.

Most quality complaints about a RAG system are retrieval complaints wearing a generator's clothes.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo