Stop letting hot leads go cold. We build systems that analyse, enrich, score and route inbound prospects the moment they submit a form — with the reasoning behind every score on show.
Manual lead qualification is a bottleneck. Sales teams sift through form submissions, cross-referencing company websites and profiles, burning hours that should go on closing. AI lead scoring compresses that work into the moment a prospect enters your funnel.
Our automated lead qualification architecture begins with real-time CRM AI enrichment. The moment a lead submits their email address, our system queries licensed B2B enrichment providers to construct a firmographic and technographic profile in under two seconds. Company revenue, headcount, tech stack, recent funding rounds, hiring velocity, and industry vertical are all captured and normalised. This enriched dataset becomes the foundation for algorithmic Ideal Customer Profile matching, where each attribute is weighted against your historical conversion data to produce a dynamic, probabilistic lead score.
But firmographic data alone is insufficient for true predictive lead routing. Our systems layer behavioural scoring on top of demographic intelligence. Where valid consent has been captured — behavioural tracking needs it under ePrivacy rules, so this layer is switched on per-jurisdiction, not by default — we read intent signals across touchpoints: which pages the prospect visited, how long they engaged with pricing content, whether they downloaded a whitepaper, and whether they returned within 48 hours. These behavioural micro-signals are processed through a scoring algorithm that identifies buying intent patterns invisible to human sales reps. A prospect who visits your pricing page three times, reads a case study, and then fills out a contact form receives a fundamentally different score than someone who bounces after reading a blog post.
The final stage is intelligent routing and sales funnel optimisation. High-scoring leads — those matching your ICP with strong intent signals — are routed instantly to your top-performing Account Executives via Slack, Teams, or direct CRM assignment. Speed-to-lead drops from hours to seconds, which is the part of the funnel this design is aimed at. Lower-scoring leads are automatically enrolled in personalised nurturing sequences: drip campaigns, retargeting triggers, and AI-generated follow-up emails calibrated to their specific interests. Every lead gets a level of attention proportionate to its score, and the score is shown with its reasoning so a person can overrule it.
The instant a form is submitted, enrichment APIs build a full firmographic and technographic profile in under two seconds.
Firmographic attributes and behavioural intent signals are weighted against your historical conversion data to produce a dynamic probability score.
Hot leads reach your top AEs in seconds via Slack or CRM assignment; the rest enter calibrated nurturing sequences automatically.
Our system combines firmographic enrichment data with behavioural intent signals the instant a lead enters your funnel. Each attribute — company size, tech stack, page engagement, content downloads — is weighted against your historical conversion patterns to produce a dynamic probability score within seconds of form submission.
Licensed B2B data providers — the market moves and consolidates, so we pick the current provider that fits your territory at build time rather than hard-coding one here. They supply company revenue, headcount, industry vertical, funding history and technology stack. All data is normalised and deduplicated before scoring. Provider terms and coverage change; confirm them against the provider's current terms.
Accuracy improves as the model trains on your own closed-won and closed-lost data, and we report it against your pre-deployment baseline rather than quoting an improvement figure we have not measured on your funnel. Every score is shown with the reasoning behind it, so your sales team can see when the model is wrong and say so.
Absolutely. Our lead qualification systems are built as middleware layers that connect natively with Salesforce, HubSpot, Pipedrive, and custom CRMs via REST APIs. Enriched data, scores, and routing decisions are written directly to your existing lead and contact records with zero workflow disruption.
Nothing is discarded. Lower-scoring leads are automatically enrolled in personalised nurturing sequences — drip campaigns, retargeting triggers, and AI-generated follow-up emails calibrated to their interests. If their behaviour later signals rising intent, the system re-scores them and promotes them to sales routing automatically.
The system is designed to be operated in compliance, but compliance is yours: you are the controller. Enrichment uses business-contact data from licensed providers under a documented lawful-basis assessment we help you write. Behavioural tracking runs only where valid consent has been captured, because ePrivacy rules require it. Scoring is explainable and human-reviewable rather than a black box, which matters if a score materially affects how a person is treated — Article 22 restricts purely automated decisions with legal or similarly significant effects. Consent preferences and deletion requests propagate through the pipeline automatically. Have your counsel confirm the basis for your own list; this is engineering guidance, not legal advice.
Cut your speed-to-lead from hours to seconds with a routing architecture you can inspect.
30-minute technical call · no deck
What we built, what stage it is at, and a link to the live thing wherever there is one.
yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.
Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.
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In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.
Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.
Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.
Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.
