Bureau theme
Infrastructure

AI deployment options:
five places it can run.

This page exists so the decision can be made in one sitting. Each option is described by what it gives you and what it takes, with no recommendation attached — because the right answer genuinely varies and we build all five.

Maker comparing practical AI deployment options
THE COMPARISON
Public API Your cloud Private DC On-premise Air-gapped
Data leaves your perimeter Yes To your own tenancy To your own rack No No
Frontier capability available ✓ ✓ — — —
Choose the physical location — Region only ✓ ✓ ✓
Single tenancy — — ✓ ✓ ✓
Cost shape Per token Per token Fixed Fixed Fixed
Capital outlay None None Leased or owned Owned Owned
Vendor can deprecate your model ✓ ✓ — — —
Works without an internet link — — — ✓ ✓
Operational burden on you None Low Moderate High Highest
Time to first pilot Days Weeks Weeks 4–10 weeks 8–16 weeks

Structural properties of each deployment model. Timelines are ranges we scope to, not measured client outcomes.

CHOOSING WITHOUT AN ARGUMENT

Work down the constraints in this order, and the answer usually falls out before you reach the bottom.

1. Is there a hard rule about where the data may go? A regulation, a customer contract, a classification. If yes, that eliminates options before anything else is considered, and no capability argument overturns it.

2. Does the system have to work without connectivity? A factory floor, a vessel, a remote site, an isolated control network. If yes, you are on-premise or air-gapped and the rest is detail.

3. Is the volume sustained and high? If yes, fixed-cost hosting will beat per-token pricing, and the crossover is worth calculating properly rather than estimating. If the volume is low or spiky, the API wins and will keep winning.

4. Does the workload need frontier capability for every request? Rarely true once tested, and if it is genuinely true then hosted is the answer. If it is true for a minority, that is a routing problem rather than an infrastructure one.

5. Is there anyone to operate it? The question that quietly decides more of these than the other four combined. If there is no team and no budget for managed operation, choose the option with the lowest operational burden that satisfies your constraints — and be honest about it now rather than in eighteen months.

THE COMMON ANSWERS
QUESTIONS
QUESTIONS — 3

If the system was built for it, yes and relatively cheaply. That means the model behind an interface, no dependency on a provider-specific feature, prompts and evaluation sets kept portable, and infrastructure defined as code. We build that way by default, because the most common regret we hear about is a system welded to a provider chosen in week one.

Most mature deployments do. Local for the bulk and sensitive work, hosted for the hard minority. That is the hybrid routing pattern and it is usually the honest answer to a question phrased as either-or.

We would expect it to split by constraint rather than by preference — regulated and high-volume work toward the controlled end, early-stage and exploratory work toward the hosted end. We would rather set out the trade-offs than tell you what is popular, because popularity is not evidence about your constraints.

Keep reading
30-minute technical call · no deck

Decide it in
one sitting.

Bring the constraints. Five options, a short conversation, and a recommendation we will argue against if you push back well.

CASE STUDIES

Shipped work.
Go and check it.

The work we can name, with the live site, our scope and the boundary made explicit. Select a project to see the evidence; each is a full case study, not a logo or a claim.

sonora.com
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
sonora.com — homepage, 1440×900 sonora.com →
Live Consumer wellness · Mobile + web

Sonora

Cognitive AI Ltd · 2026

A free sound-wellness app, described by its publisher as AI sound therapy that reads a short vocal sample at the start of a session and generates a soundscape for that moment. We designed and built the website and its backend, produced assets for the iOS and Android apps, and supported the application prototype.

Read the case study →

See every published project →

WHO WE HAVE BUILT FOR

Twenty-one years of applications, platforms and campaigns for names you know.

See all of our work →