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Technology

Context engineering
for LLM systems.

The prompt is a small part of what determines output quality. What dominates is everything else in the window: what was retrieved, what was kept from earlier, what was summarised away, and what was quietly dropped.

All Technology & Model Stack →
Pixel illustration for Context Engineering: document strips fitted into a bounded context frame.

Why the name changed

"Prompt engineering" described a real activity when the interesting variable was the instruction. Today, in any production system, the instruction is a stable few hundred tokens and the interesting variable is the several thousand tokens of retrieved documents, conversation history, tool output and structured state surrounding it.

That is an information-retrieval and state-management problem, not a writing problem. Teams that treat it as a writing problem spend weeks rewording instructions to compensate for the fact that the right document was never retrieved — a fix that cannot work, applied with great diligence.

Long context windows changed the shape of this without removing it. When everything fits, the constraint stops being capacity and becomes attention: models can still under-use information placed mid-context — the effect varies by model, so test at the length you intend to use, and cost and latency scale with what you include. "Put it all in" is a strategy that works in a demo and gets expensive and unreliable in production.

The four levers

01

Retrieval — what gets fetched

Hybrid search (dense plus keyword) has beaten pure vector search on most of the real corpora we have measured, because exact identifiers, product codes and names are exactly what embeddings handle worst. Reranking a wide candidate set with a cross-encoder has, in our experience, outperformed trusting top-k similarity.
02

Selection — what makes the cut

Retrieved is not the same as included. Deduplicate near-identical passages, drop anything below a relevance floor, and put the most important material at the start or end where attention is strongest — position within the window measurably affects use.
03

Compaction — what gets compressed

Long conversations need summarising, and every summary discards something. Compact structurally — preserve decisions, entities, constraints and open questions verbatim; compress narrative. A naive "summarise the conversation" loses precisely the specifics that were load-bearing.
04

Memory — what persists

Durable facts about a user or account belong in a database with explicit read and write points, not in an ever-growing context. "Memory" implemented as unbounded accumulation becomes both costly and noisy within weeks.

The failure modes

  • Lost in the middle.

    Information placed mid-context is used less reliably than material at either end. If something is critical, position it deliberately rather than wherever the concatenation happened to put it.
  • Context poisoning.

    One wrong retrieved passage can anchor an entire response, and downstream reasoning inherits the error confidently. A relevance floor that excludes weak matches beats including them "just in case".
  • Distraction.

    More context is not monotonically better. Padding a window with marginally relevant material measurably degrades performance on the actual task, as well as costing money.
  • Silent truncation.

    The failure that hurts most in production: context exceeds the limit, something gets dropped, and nothing reports it. Instrument context assembly, log what was excluded, and alert on truncation rather than discovering it through mysterious quality complaints.
Questions

Questions about Context Engineering.

Do long context windows make RAG obsolete?

No, and the reasons are practical rather than theoretical. Cost scales with tokens, so stuffing a large corpus into every request is expensive at volume. Latency scales too. Attention degrades over very long contexts. And most corpora are far larger than any window. Long context does remove the need for aggressive chunking in mid-sized cases, which is a genuine simplification — but retrieval remains the mechanism that keeps cost and quality manageable.

What chunk size should we use?

Chunk on structure rather than length wherever the documents have structure — sections, clauses, table boundaries. Where they do not, 400–800 tokens with modest overlap is a reasonable default. Treat it as a parameter to tune against your retrieval eval set, not a setting to get right once.

How do we handle conversations that exceed the window?

Structured compaction: keep the system instruction and the most recent turns verbatim, and compress the middle into a structured summary that preserves decisions, entities and constraints explicitly. Store the full transcript separately so nothing is genuinely lost and the agent can retrieve back into it if needed.

Is prompt caching worth using?

Yes, wherever a large stable prefix is reused — system instructions, few-shot examples, a fixed document. It reduces both cost and latency substantially on cache hits. It does constrain how you order context, since the cacheable part must be a stable prefix, so it is worth designing for rather than adding afterwards.

Prompt tuning that
is not working?

It is usually retrieval. Measuring the two separately is the fastest way to find out.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
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The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
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  • Netflix logo
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  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
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  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo