We are based in Barcelona, an hour and a half away and on the same clock. Milan is one of the few European cities where the local regulator has intervened directly against consumer AI products, and where the compute you would use to build one sits inside the city limits. Both of those change how a project is planned.
Milan holds two economies that rarely appear on the same page anywhere else: Italian finance, and Italian design. The AI problems they produce are genuinely unlike each other.
Fashion and luxury groups arrive with catalogues. A brand with tens of thousands of products across seasons, sizes, materials and six languages has a search problem that keyword matching has never solved and a merchandising problem that nobody wants an opaque model deciding. The work is search and merchandising where the ranking is explainable enough that a buyer will accept it, because if the merchandising team does not trust it they will simply override it and you have bought nothing.
Banks, insurers and asset managers bring the opposite temperament: a person reads a long document, makes a judgement, and has to defend it later. The interesting engineering is the trace rather than the model, and it is the same pattern we describe under financial services.
Machinery and industrial manufacturers bring supplier paperwork at volume, and increasingly quality inspection on the line. Those are different systems with different failure modes, and we would rather do one properly than both partially — the inspection side is covered under quality inspection.
Pharmaceutical companies in the region bring regulatory and research documents where a plausible summary is worse than no summary, because it will be believed. Retrieval with a citation back to the source paragraph is the whole requirement.
No. We have one office and it is in Barcelona. We travel to Milan for discovery, for handover and whenever being in the room genuinely changes the outcome. There is no Italian entity, no local partner and no representative — a team our size claiming one would be describing a mailbox.
Usually yes, and Milan is one of the easier cities in Europe to answer this in, because there are Italian cloud regions from more than one major provider. Open-weight models can also be self-hosted inside your own perimeter. Where a hosted model is used we document its retention and training terms at the time of writing, and you should confirm them against the provider's current terms before you rely on them.
Worried enough to do the work in the right order, which is the only sensible amount. The interventions that have made news involved consumer services launched without a clear lawful basis, without meaningful transparency and without an answer on retention or on how children were handled. A business system built for identified users, on a documented basis, with retention decided in advance and records that reconstruct a decision, is a different object. We build for that; your DPO or counsel owns whether it is sufficient.
That is decided by evaluation, not by assurance. We run candidate models against your own material in Italian and have your people score the output blind before a model is chosen, and the evaluation stays in place afterwards so a model update cannot quietly degrade the register. Where the answer comes back as not good enough, the honest options are a narrower scope or a human in the loop, and we will say which.
The same as anywhere else — the ranges are on the pricing page, in euros and exclusive of VAT. We do not price by postcode.
Thirty minutes on the problem, and an honest read on whether we are the right team for it.
30-minute technical call · no deck
What we built, what stage it is at, and a link to the live thing wherever there is one.
yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.
Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.
Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.
In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.
Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.
Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.
Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.
