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Quantum computing

Quantum machine learning.

A real research field, with real results, and no demonstrated advantage over classical methods on the kind of data businesses hold. That last clause is the whole story, and it is the clause most often left out.

All Quantum Computing →
Pixel illustration for Quantum Machine Learning: a spatial lattice linking glass nodes and a quantum sphere.

What the field actually builds

01

Variational quantum circuits

A parameterised quantum circuit whose parameters are tuned by a classical optimiser — structurally analogous to training a neural network, with the circuit as the model. The dominant approach on near-term hardware because the circuits are shallow enough to run.
02

Quantum kernel methods

Using a quantum circuit to compute a similarity measure between data points that is hard to compute classically, then feeding that kernel to an ordinary classical algorithm. Elegant, and the case where a provable separation is easiest to construct — on carefully chosen data.
03

Quantum-inspired classical methods

Algorithms derived from quantum reasoning that run on classical hardware. Repeatedly, a proposed quantum speedup has prompted someone to find a classical algorithm nearly as fast — a pattern known as dequantisation, and a genuinely useful output of the field.
04

Learning on quantum data

Models trained on measurements from physical quantum systems rather than on classical datasets. This is where the strongest evidence of advantage sits, and it is a different problem from the one most businesses have.

The hybrid loop

VARIATIONAL CIRCUIT TRAINING
  1. 01
    Classical data

    your records, images, text

  2. 02
    Encode

    the expensive step

  3. 03
    Quantum circuit

    parameterised gates

  4. 04
    Measure

    many shots, statistical

  5. 05
    Classical optimiser

    updates the parameters

  6. 06 · Branch / escalation
    Repeat

    until convergence, or budget

Solid: one training iterationDashed: the loop, run thousands of times
Almost every near-term quantum machine learning method is this loop. Note where the classical work sits: at both ends.

The data-loading problem

This is the objection that separates a serious proposal from a pitch, and any claim of quantum advantage in machine learning has to answer it.

To process classical data on a quantum computer, the data must first be encoded into a quantum state. For a dataset of any realistic size, that encoding is itself expensive — in many proposed schemes, expensive enough to consume the entire theoretical speedup before any computation happens. It is not a matter of faster interconnects; it is a structural feature of how quantum states are prepared.

Which is why the promising results involve data that is already quantum. There is no loading step for a measurement taken from a physical quantum system, so the bottleneck does not arise. That is a genuine and interesting research direction. It is also, for a company whose data is invoices and support tickets, not applicable.

When a vendor proposes quantum machine learning on your business data, the question that settles it is: how is our data encoded into the quantum state, and what does that encoding cost relative to the claimed speedup? A good answer is technical and specific. In the proposals we have seen, the absence of an answer is the most common outcome, and it is dispositive.

Where the evidence stands

There is recent published work demonstrating performance separations at small scales — on the order of tens of noisy qubits — under carefully constructed conditions. These are real results and worth reading. What they are not is evidence that a business classification or forecasting task will run better on quantum hardware, and the papers themselves are generally careful about that distinction in a way that the coverage of them is not.

On classical real-world data — customer records, images, sensor streams, text — there remains no demonstrated quantum advantage for machine learning that survives a fair comparison against a well-tuned classical baseline. After more than a decade of concerted effort and considerable funding, that absence is itself the most important finding in the field, and treating it as a temporary state of affairs awaiting better hardware is an assumption rather than a conclusion.

Our position, stated plainly so it can be held against us: if your machine learning problem is hard, the highest-expected-value interventions are better data, better features, a better classical model and a better evaluation set — in that order. Quantum is not on the list for a production system in 2026. We will update this page when that changes, and the change will be visible in the literature before it is visible in a vendor deck.

Questions

Questions about Quantum Machine Learning.

Could quantum computers train large language models?

There is no proposed mechanism by which they would, and several reasons to think they would not — the data-loading bottleneck, the scale of the parameter counts involved, and the fact that transformer training is dominated by dense linear algebra, which is exactly what classical accelerators are optimised for. Treat any such claim as requiring extraordinary evidence.

What about quantum-inspired algorithms?

Genuinely useful and frequently overlooked. Several run on ordinary hardware today and have produced real improvements in sampling and optimisation. If a vendor offers quantum-inspired methods, that is a more credible conversation than a quantum one, and the honest framing is that it is a classical algorithm with an interesting intellectual origin.

Should we build internal capability now?

If your organisation has a research function and a long horizon, a small ongoing investment in understanding is defensible — mostly so you can evaluate claims. If you are trying to solve a business problem this year, the same budget spent on data quality will return more, and we would say so even though it means a smaller engagement for us.

Better data beats
better physics.

If your model is underperforming, we can tell you why. It will not be the absence of a quantum computer.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo