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Comparison

RAG or fine-tuning?

Both put your data to work inside a language model. Retrieval changes what the model is shown; fine-tuning changes how it behaves. Most enterprise problems are about the first, which is why retrieval is usually the first move.

  • Reviewed September 2026
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Pixel illustration for RAG vs Fine-Tuning: a balanced comparison of an open source book connected to a magnifying lens and an answer card and a model instrument adjusted with brass tuning knobs.

The two approaches

  • Retrieval-augmented generation

    leaves the model's weights untouched. When a user asks a question, a search layer retrieves the relevant documents from your data and places them in the prompt alongside the question, with an instruction to answer from that context. The knowledge lives in a store you control and update.
  • Fine-tuning

    continues training a pre-trained model on your own examples, altering its weights. It is effective at changing the form of the output — style, format, adherence to a specialised syntax — and much less reliable at teaching facts, which it stores lossily and cannot cite.

Side by side

Compare your options
Structural properties of each approach as of September 2026. Hosted fine-tuning has made small fine-tunes cheaper than they were, which narrows the cost row without changing the others.
Criterion RAG Fine-tuning
Your data changes frequently Update the store Retrain the model
Cites its sources Possible, and checkable Not reliably
Respects per-user permissions Enforced at retrieval time Not reliably
Changes output style or format Through prompting, within limits Its strength
Latency Adds a retrieval step No extra step
Upfront cost Lower Usually higher
Evaluation burden Retrieval quality plus answer quality Regression pass on every retrain
Honouring a deletion request Delete the record Retrain without it

When fine-tuning earns its place

01

A specialised output format

A custom query language, a strict document structure, a schema that prompting alone does not hold under load. Fine-tuning changes the form of what comes out, and that is where it is strongest.
02

A consistent brand voice

Adopting a specific tone consistently across thousands of outputs. Prompting gets most of the way; fine-tuning closes the remaining gap where consistency is the product.
03

Latency or cost at volume

A small model fine-tuned for one narrow task can replace a larger general one, dropping the retrieval step and the per-request cost. The distillation path on the open-weight pages is this case.

Why retrieval is usually first

For the large majority of enterprise use cases, RAG is the better first move, for three reasons that have nothing to do with model quality.

Your data changes. With retrieval, updating knowledge is updating a database. With fine-tuning, it is a retraining run and a regression pass, every time.

You need to know where an answer came from. Retrieval can return the document the answer was drawn from, which makes citation and traceability possible — the model can still misattribute, so citations are checked rather than trusted. A fine-tuned model cannot cite its sources reliably.

Permissions. The retrieval layer can enforce who may see what at query time, so a junior employee's question cannot surface board material. A fine-tuned model cannot un-learn data per user.

The working rule: retrieval for knowledge, fine-tuning for behaviour — and the two combine, with a fine-tuned model as the generation engine inside a retrieval architecture.

Questions

Questions about RAG vs Fine-Tuning.

Can you combine RAG and fine-tuning?

Yes, and for narrow high-volume work it is often the strongest arrangement. A smaller model fine-tuned on your domain's vocabulary and tone becomes the generation engine inside a retrieval architecture that supplies the current facts. Knowledge stays in the store; behaviour lives in the weights.

Which approach is more expensive?

Fine-tuning usually costs more upfront and needs evaluation discipline most teams do not yet have: every retrain has to be regression-tested against a held-out set before it ships. Hosted fine-tuning APIs have made small fine-tunes cheap to run, so the cost that matters is the evaluation, not the compute. RAG is generally cheaper to build and maintain, though a high-volume retrieval system carries an ongoing vector-store cost.

Does RAG stop the model giving wrong answers?

No. It makes them attributable: an answer can be traced to what was retrieved, so a wrong one is diagnosable as a retrieval failure or a generation failure rather than a mystery. Evaluation makes the rate measurable and monitoring makes it visible. None of that is elimination, and anyone promising elimination is describing something that does not exist.

Retrieval first,
fine-tune on evidence.

Bring the corpus and the question. We will tell you which one it needs — and it is usually the cheaper one.

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Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
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The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
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The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
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coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
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The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
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Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
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  • GAME logo
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  • Next logo
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