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Getting Qubi ready.
Startups

Taking an AI prototype
to production.

A prototype proves something is possible. Production proves it is reliable, affordable and supportable. The gap between them is where most AI products quietly stall.

All AI for Startups →
Pixel illustration for Prototype to Production: wooden bridge pieces joining a prototype to a finished platform.

What changes

Compare your options
None of the right-hand column is exotic. It is simply work that a prototype is correct to skip and a production system cannot.
Criterion Prototype Production
Input data The examples you chose Whatever users actually send
Failure handling Happy path Typed errors, retries, fallbacks
Cost Rounding error A line item that scales with usage
Latency Nobody timed it A user-facing budget you must hold
Quality Judged by eye Measured against an eval set
Model changes Whatever is newest Pinned, with regression gates
Secrets and access In the code Managed, rotated, least-privilege
Observability Console logs Traces, cost metrics, quality alerts

The three that bite hardest

01

Cost at real volume

Prototypes use long contexts and generous retries because nobody is counting. At production traffic that arithmetic can exceed your revenue per user. Fixing it usually means smaller models for the easy cases, caching, and shorter contexts — architectural changes, not configuration.
02

The long tail of real input

Users send empty strings, other languages, forty-page pastes and prompt injections. A prototype tested on curated input has no defence against any of it, and the failures are often silent rather than loud.
03

Quality drift nobody sees

Model versions change, your content changes, user behaviour changes. Without a regression suite the first signal is a customer complaint — by which point the drift has been running for weeks.
Questions

Questions about Prototype to Production.

How long does hardening take?

For a prototype with a sound architecture, typically four to eight weeks: evaluation infrastructure, cost optimisation, error handling, observability and security. If the architecture needs changing — commonly because cost only works with a different model strategy — it is longer, and we would say that at the start rather than discovering it halfway.

Can you work on a prototype we built ourselves?

Yes, and it is a common starting point. We begin with a review that tells you plainly whether it is a foundation with gaps or a prototype whose shortcuts are structural. Both answers are useful; only one of them is comfortable.

What if inference cost makes the product unviable?

Better to know now. There are usually levers — routing easy requests to a cheaper model, caching aggressively, trimming context, batching what does not need to be synchronous — and together they can move cost substantially — sometimes by an order of magnitude. Occasionally the honest conclusion is that the unit economics do not work at your price point, and that is worth surfacing before you scale into it.

Do we need all of this before launching?

No, and doing so is its own failure mode. Evaluation and cost visibility should come before meaningful traffic, because both get harder to add later and both prevent expensive surprises. Full observability and hardened error handling can follow real usage. What you should not launch without is the ability to tell whether quality is getting worse.

It works. Now make
it hold.

Send us the prototype and the traffic you expect. We will tell you what breaks first.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo