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Taking an AI prototype
to production.

A prototype proves something is possible. Production proves it is reliable, affordable and supportable. The gap between them is where most AI products quietly stall.

WHAT CHANGES
Prototype Production
Input data The examples you chose Whatever users actually send
Failure handling Happy path Typed errors, retries, fallbacks
Cost Rounding error A line item that scales with usage
Latency Nobody timed it A user-facing budget you must hold
Quality Judged by eye Measured against an eval set
Model changes Whatever is newest Pinned, with regression gates
Secrets and access In the code Managed, rotated, least-privilege
Observability Console logs Traces, cost metrics, quality alerts

None of the right-hand column is exotic. It is simply work that a prototype is correct to skip and a production system cannot.

THE THREE THAT BITE HARDEST
01

Cost at real volume

Prototypes use long contexts and generous retries because nobody is counting. At production traffic that arithmetic can exceed your revenue per user. Fixing it usually means smaller models for the easy cases, caching, and shorter contexts — architectural changes, not configuration.
02

The long tail of real input

Users send empty strings, other languages, forty-page pastes and prompt injections. A prototype tested on curated input has no defence against any of it, and the failures are often silent rather than loud.
03

Quality drift nobody sees

Model versions change, your content changes, user behaviour changes. Without a regression suite the first signal is a customer complaint — by which point the drift has been running for weeks.
QUESTIONS
QUESTIONS — 4

For a prototype with a sound architecture, typically four to eight weeks: evaluation infrastructure, cost optimisation, error handling, observability and security. If the architecture needs changing — commonly because cost only works with a different model strategy — it is longer, and we would say that at the start rather than discovering it halfway.

Yes, and it is a common starting point. We begin with a review that tells you plainly whether it is a foundation with gaps or a prototype whose shortcuts are structural. Both answers are useful; only one of them is comfortable.

Better to know now. There are usually levers — routing easy requests to a cheaper model, caching aggressively, trimming context, batching what does not need to be synchronous — and together they can move cost substantially — sometimes by an order of magnitude. Occasionally the honest conclusion is that the unit economics do not work at your price point, and that is worth surfacing before you scale into it.

No, and doing so is its own failure mode. Evaluation and cost visibility should come before meaningful traffic, because both get harder to add later and both prevent expensive surprises. Full observability and hardened error handling can follow real usage. What you should not launch without is the ability to tell whether quality is getting worse.

Keep reading
30-minute technical call · no deck

It works. Now make
it hold.

Send us the prototype and the traffic you expect. We will tell you what breaks first.

CASE STUDIES

Shipped work.
Go and check it.

The work we can name, with the live site, our scope and the boundary made explicit. Select a project to see the evidence; each is a full case study, not a logo or a claim.

sonora.com
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
sonora.com — homepage, 1440×900 sonora.com →
Live Consumer wellness · Mobile + web

Sonora

Cognitive AI Ltd · 2026

A free sound-wellness app, described by its publisher as AI sound therapy that reads a short vocal sample at the start of a session and generates a soundscape for that moment. We designed and built the website and its backend, produced assets for the iOS and Android apps, and supported the application prototype.

Read the case study →

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WHO WE HAVE BUILT FOR

Twenty-one years of applications, platforms and campaigns for names you know.

See all of our work →