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Technology

Choosing a vector database.

Almost every option retrieves well enough. The decision is usually made by operational fit, filtering behaviour and whether you want another system to run — not by benchmark recall.

All Technology & Model Stack →
Pixel illustration for Choosing a Vector Database: coloured samples grouped into a spatial index.

The honest starting position

If you already run PostgreSQL and have fewer than a few million vectors, use pgvector and move on. It will not be the fastest option in a benchmark, and that will not matter — your retrieval quality will be determined by chunking, embedding choice and reranking, not by which index implementation served the nearest neighbours.

The benefit is substantial and unglamorous: no second datastore to operate, back up, secure and keep consistent. Your vectors sit in the same transaction as the rows they describe, so a document and its embedding cannot drift apart — a class of bug a separate store makes possible and that is genuinely annoying to debug.

Reach for a dedicated vector database when you have a specific reason. Below is what those reasons actually look like.

The comparison

Compare your options
Indicative positions as of 2026, moving quickly. Benchmark against your own corpus and query mix before committing — published benchmarks rarely resemble anyone's actual workload.
Criterion pgvector Qdrant Pinecone Milvus
Operational burden None if you run Postgres One more service Managed High — distributed
Transactional with your data Yes No No No
Metadata filtering Full SQL Rich, fast Good Good
Comfortable scale Low millions; higher with tuning 10M+ 100M+ 1B+
Self-hostable Yes Yes No Yes
Hybrid search built in Via tsvector Yes Yes Yes
Cost at small scale Effectively free Low Usage-priced Infra cost
Best when Postgres already exists Self-hosted at scale You want zero ops Very large, dedicated team

What actually decides it

01

Filtering, not similarity

Real queries are almost never pure similarity — they are "similar, within this tenant, in these document types, not archived". How a store handles filtered search matters far more than raw recall, and pre-filter versus post-filter behaviour differs sharply between engines at high filter selectivity.
02

Update patterns

A corpus that updates continuously stresses index maintenance very differently from one rebuilt nightly. Some engines degrade noticeably under heavy incremental writes. Test with your write pattern, not just your read pattern.
03

Multi-tenancy

If you serve many customers, tenant isolation shapes the design — separate collections, a filtered field, or separate instances, each with different cost and blast-radius characteristics. Retrofitting isolation is painful, so decide early.
04

Who operates it at 3am

A managed service costs more per month and removes a category of incident. For a small team without dedicated infrastructure people, that trade is usually correct even when self-hosting looks cheaper on the invoice.
Questions

Questions about Choosing a Vector Database.

When does pgvector stop being enough?

Typically somewhere between one and five million vectors, though it depends heavily on filter complexity and query volume rather than count alone. The signal is usually latency under filtered queries rather than a hard wall. Because the ceiling is workload-specific, load-test with your real distribution before assuming you have outgrown it — many teams migrate earlier than they needed to.

Does the embedding model matter more than the database?

Considerably. Switching from a weak embedding model to a strong one, or adding a reranker, typically improves retrieval quality far more than changing vector stores. If retrieval quality is the problem, look at embeddings, chunking and reranking before you look at infrastructure.

Should we use hybrid search?

Almost always. Dense vectors handle semantic similarity; keyword search handles exact matches — product codes, error identifiers, proper nouns — which is precisely where embeddings are weakest. Combining them with reciprocal rank fusion is a small amount of work for what is usually a meaningful improvement on real corpora.

How do we migrate if we choose wrong?

Keep the source of truth in your primary database and treat the vector store as a derived index that can be rebuilt from it. Migration is then a re-embed and re-index rather than a data migration, which turns a scary decision into a reversible one. Designing for that from the start is worth the small extra effort.

Benchmark it on
your own corpus.

Published benchmarks rarely resemble your data. A day of measurement beats a month of debate.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo