Bills of lading, customs forms, invoices and delivery notes arrive continuously, in every condition: crisp PDFs, phone photos taken at an angle, faxes of faxes, forms where the important field is handwritten in a margin. A pilot on a curated sample reports 97% and everyone is delighted.
Then production traffic arrives and the distribution is different. The 3% that fail are not randomly distributed — they cluster on specific trade lanes, specific partners, specific document templates. And because they cluster, they are systematically the documents belonging to particular customers, who now experience the system as broken.
Two things follow. Exception handling is the primary design surface, not a fallback. And unit economics decide viability: a pipeline costing more per document than the clerk it replaces is a science project.