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Getting Qubi ready.
Resource

LLM orchestration.
Worth abstracting.

Hardcoding one provider’s API into your application is a dependency worth abstracting. The frontier moves quickly, prices change, models get retired. An orchestration layer is the piece of software that absorbs those changes so the rest of your system does not have to.

All Resources →
Pixel illustration for LLM Orchestration Explained: a brass switchboard joining several model routes.

What it is

An orchestration layer sits between your application and the models it uses. The application sends a request with a task type and a set of constraints; the layer decides which model handles it, on what infrastructure, with what fallback if that fails. Your code talks to one interface. The model behind it can change without a deploy.

That is the whole idea. The value is in three things it lets you do.

What it buys you

01

Routing by task

Routine work — formatting, extraction, classification — goes to a small, cheap model (the current small open-weight class or a provider’s “mini” tier). Work that needs reasoning goes to a frontier model. Anything touching sensitive data goes to a model you host. Routing routine traffic to smaller models is usually the largest single cost lever; the size of the saving depends entirely on your traffic mix, which is why we measure it before quoting it.
02

Fallback

Providers have outages and rate limits. When the primary model times out or errors, the layer retries against a secondary model automatically; the end user sees a slower response rather than an error. The secondary needs to have been evaluated on the same task, or the fallback is a different product.
03

Substitution

When a better or cheaper model appears, you evaluate it against your existing test set and add it to the routing table. The application does not change. This reduces vendor dependence; it does not remove it, because prompts tuned for one model rarely transfer untouched.

What it costs

  • Latency.

    The routing decision is a classification. A small classifier adds tens of milliseconds; a model-based one adds more. Either is usually recovered by sending routine traffic to faster models — but measure it on your own traffic rather than assuming.
  • Evaluation.

    Every model in the routing table is a model you have to keep evaluated. Adding a route is cheap; keeping it honest is a standing cost that belongs in the cost model.
  • Complexity.

    One more component, with its own failure modes. For a single-model prototype it is premature. For anything with real traffic and a budget, it is the component you wish you had built first.
Questions

Questions about LLM Orchestration Explained.

How does orchestration reduce vendor lock-in?

Your application talks to one interface, so swapping the model behind it is a configuration change rather than a rewrite. The remaining lock-in is in the prompts and the evaluation set, both of which need re-checking on a new model. Reduced, not removed.

Does an orchestration layer add latency?

Yes, a little. A small classifier adds tens of milliseconds; a model-based router adds more. Routing routine requests to faster models usually gives that back and more, but it is a thing to measure, not to assume.

Should we build one or buy one?

Several open-source gateways cover routing and fallback well. Build only the part that encodes your own policy — which task goes where, what may leave the perimeter — and keep it small enough to read in one sitting.

One interface.
Any model behind it.

Bring your traffic mix and we will tell you which routes are worth building and which are not.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo