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Comparison Reviewed September 2026

Open weights or proprietary?

Two years ago this was a capability question with an obvious answer. It is now a deployment and licensing question with a genuine answer on both sides, and the capability gap has narrowed to the point where it decides fewer cases than anything else on this page.

SIDE BY SIDE
Open weights Proprietary API
Run on your own hardware ✓ —
Absolute frontier capability — ✓
Pin a version indefinitely ✓ —
Fine-tune and keep the artefact ✓ Platform-bound
Cost model Fixed infrastructure Per token
Zero-effort scaling — ✓
Licence complexity Varies — read it Terms of service
Adds a sub-processor — ✓

The structural differences. Note that most rows are not about model quality at all, which is the point.

THE LICENCE IS NOT A FORMALITY

“Open weights” covers a wide range of terms and they are not interchangeable. Some models ship under Apache-2.0, which is a standard permissive licence your legal team already recognises. Others carry bespoke community licences with attribution requirements, user-count thresholds or restrictions on training other models. A few are research-only and cannot be used commercially at all.

Check the licence for the specific model and version you intend to deploy, record which one you chose, and keep that record. “Which licence did we deploy under” is a question that gets asked eighteen months later by someone doing due diligence, and reconstructing the answer is far harder than writing it down at the time.

Note too that a model with published weights is not necessarily open source by the OSI definition. The distinction matters where procurement policy is written around recognised licences, and it is worth being precise rather than using the terms interchangeably.

THE COST INVERSION

At low volume, proprietary APIs are cheaper — there is no hardware and no operator. At high sustained volume that inverts, because one side scales linearly with usage and the other does not. Where the crossover sits depends on your volume, your model size and your engineering costs, and it is arithmetic rather than a matter of allegiance.

What is frequently missed is the second-order effect. Once marginal cost approaches zero, the set of things worth processing expands. Work that could not justify a per-token charge — reviewing every document rather than a sample, embedding an entire archive — becomes viable. In our experience that expansion, rather than the saving on existing usage, is where the larger value sits.

QUESTIONS
QUESTIONS — 3

Narrow for the majority of production tasks and still real at the hardest end — complex multi-step agentic work and the most difficult reasoning. The practical consequence is not choosing a side but routing: open weights for the bulk, frontier for the minority that needs it.

Llama for ecosystem depth, Mistral for EU domicile and Apache-2.0 terms on several of its models, DeepSeek for reasoning economics, Qwen for size range and multilingual coverage. We benchmark two or three against your task rather than recommending from reputation.

Different, not less. You take on patching and infrastructure security; you remove an entire third party from the data path. For most regulated organisations the second outweighs the first, which is why we would expect self-hosting to concentrate at the regulated end of the market.

Keep reading
30-minute technical call · no deck

Read the licence,
then benchmark.

In that order. A model that fails procurement on licence terms is not a candidate however well it scores.

CASE STUDIES

Shipped work.
Go and check it.

The work we can name, with the live site, our scope and the boundary made explicit. Select a project to see the evidence; each is a full case study, not a logo or a claim.

sonora.com
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
sonora.com — homepage, 1440×900 sonora.com →
Live Consumer wellness · Mobile + web

Sonora

Cognitive AI Ltd · 2026

A free sound-wellness app, described by its publisher as AI sound therapy that reads a short vocal sample at the start of a session and generates a soundscape for that moment. We designed and built the website and its backend, produced assets for the iOS and Android apps, and supported the application prototype.

Read the case study →

See every published project →

WHO WE HAVE BUILT FOR

Twenty-one years of applications, platforms and campaigns for names you know.

See all of our work →