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Quantum computing

How quantum computing actually works.

The popular explanation — “it tries all the answers at once” — is wrong in a way that makes everything downstream impossible to reason about. Here is a description that is merely simplified rather than false.

All Quantum Computing →
Pixel illustration for How Quantum Computing Works: a suspended quantum sphere surrounded by orbital rings.

The mechanism

  • A qubit is not a bit that is both values.

    It is a system whose state is described by two complex numbers — amplitudes — whose squared magnitudes give the probability of measuring zero or one. The amplitudes are the point. They carry a phase as well as a magnitude, and phase is what makes quantum computation different from probabilistic classical computation.
  • Superposition is a description, not a resource.

    A register of n qubits is described by 2ⁿ amplitudes, which is where the “exponential” language comes from. But you cannot read those amplitudes. Measuring the register collapses it to a single n-bit string, chosen according to those probabilities. If all you do is put a register into superposition and measure it, you have built an expensive random number generator.
  • Interference is the actual mechanism.

    A useful quantum algorithm arranges its operations so that amplitudes leading to wrong answers cancel — they have opposite phases and sum to near zero — while amplitudes leading to the right answer reinforce. When you measure, you are overwhelmingly likely to get the answer you engineered toward. Designing that cancellation is the hard part, and it is why quantum algorithms are rare rather than plentiful: only a few problem structures admit one.
  • Entanglement

    is a correlation between qubits with no classical analogue — the joint state cannot be written as a description of each qubit separately. It is what allows an operation on one qubit to affect the interference pattern of the whole register, and it is a necessary ingredient in any algorithm with a real quantum speedup.
  • Decoherence is why this is hard.

    A qubit's phase relationship with its neighbours is fragile. Interaction with the environment — heat, vibration, stray fields — destroys it. Real qubits hold usable coherence for a very short time and every gate applied introduces error. The number of operations you can perform before the signal is buried is the practical limit on what today's machines can compute, and it is small.

Why error correction is the whole game

Classical computers correct errors by copying a bit and taking a majority vote. Quantum mechanics forbids copying an unknown state, so quantum error correction works differently: many physical qubits are combined to encode one logical qubit, and errors are detected by measuring properties that reveal an error occurred without revealing the encoded state itself.

The cost is the headline. Encoding one reliable logical qubit takes a large number of physical ones, and the ratio depends on the error rate of the underlying hardware. This is why a machine advertised with a large physical qubit count is not doing large computations: after error correction, the number of logical qubits available is very much smaller. When you read a qubit count, the useful question is always whether it is physical or logical, and the answer is nearly always physical.

Progress here is real. Demonstrations that a logical qubit can be made more reliable than its physical constituents — crossing the error-correction threshold — are genuine milestones, and the field has been crossing them. What has not happened is a machine with enough logical qubits and circuit depth to run a commercially interesting algorithm. Anyone offering a date for that is guessing, including the people building them.

What it is actually good at

01

Simulating quantum systems

Chemistry, materials, molecular behaviour. This is the application where the machine and the problem share a structure, and it is the one most credible experts expect to deliver commercial value first. If your business is pharmaceutical or materials research, this is a genuine watch item.
02

Factoring and discrete logarithms

The mathematical structure underlying today's public-key cryptography. Shor's algorithm gives an efficient quantum method where no efficient classical one is known — which is precisely why the cryptographic migration is urgent and everything else is not.
03

Unstructured search

Grover's algorithm gives a quadratic speedup for searching an unstructured space. Quadratic, not exponential — and against a classical computer that is billions of times faster per operation, a quadratic advantage does not survive the constant factors on any near-term machine.
04

Not: general computation

Arithmetic, databases, web serving, training a neural network. A quantum computer is worse at all of these, by an enormous margin, and there is no reason to expect that to change. It is a coprocessor for a narrow class of problems, not a faster computer.
Questions

Questions about How Quantum Computing Works.

Is it true that a quantum computer tries every answer at once?

No, and the phrase does more damage than any other in this field. The register is described by many amplitudes simultaneously, but measurement yields one outcome. Value comes only from arranging interference so wrong answers cancel. Without that arrangement — which exists for very few problems — you get noise.

How many qubits do we need for something useful?

For cryptographically relevant factoring, published estimates run from around a million physical qubits upward under current error-correction overheads, and they keep falling. For useful chemistry simulation, far fewer but still well beyond what exists. The honest answer to any qubit-count question is to ask whether the number is physical or logical, because the two differ by orders of magnitude.

What are the different hardware approaches?

Superconducting circuits, trapped ions, neutral atoms and photonics are the main ones, and they trade off differently on gate speed, coherence time, connectivity and manufacturability. No approach has clearly won, which is itself informative about the field's maturity.

Enough to ask
the right question.

Most quantum vendor claims fail on one of two questions. Knowing which two is the useful outcome here.

30-minute technical call · no deck

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

Apps, platforms and campaigns for these teams, long before the AI work. Every one is written up on the work page — what we did, and where our part ended.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo