An AI listing description is only as good as the record behind it. We draft from the floor plan, the energy certificate and the measured areas, flag anything the record cannot support, and leave the agent to approve.
All Real Estate & PropTech →
An AI listing description generator takes a few bullet points and returns three fluent paragraphs. That is the easy part, and it is where the risk starts. A model asked to make a flat sound appealing will happily add a sea view, a garden or a recently renovated kitchen that the record never mentioned, because those words usually appear in listings like it.
For a brokerage or a portal, that is a misdescription problem. In England, National Trading Standards guidance sets out the material information a listing must carry. In the US, the Fair Housing Act prohibits language that signals a preference for or against a protected group. In Spain, consumer rules on property advertising require the information to match the property. A listing has to be both readable and defensible.
CRM fields, floor plan, EPC, photos
what the record supports, with sources
house style, portal length limits
fair housing terms, missing material information
edits tracked, then published to the portal feed
any claim the record cannot support
We test against your own past listings and their records, deliberately including properties with thin data. The measure that matters is unsupported claims per listing, and the target is none reaching the agent unflagged. Readability and house style come second.
Output goes where your listings already go: the CRM, the RESO Web API for MLS feeds in the US, or the Rightmove, Zoopla or Idealista feeds in Europe. Nothing is published without an agent pressing approve.
Yes, and well, provided it writes from the property record rather than from what listings usually say. Our drafts use only structured fields, the floor plan and the energy certificate, show the source for each feature, and flag anything unsupported. The agent edits and approves. Without that grounding, a model will invent appealing details, which is a misdescription risk for the brokerage.
Every draft passes a screen for terms that describe people rather than the property, such as words implying a preferred household type, age, religion or nationality, which the US Fair Housing Act and equivalent rules elsewhere restrict. Flagged terms go back to the agent with the reason. The screen reduces risk; responsibility for what is advertised stays with the brokerage.
No. An automated valuation model produces an estimate from comparable data. A formal valuation for lending, financial reporting or a dispute is signed by a qualified valuer, in the UK under the RICS Red Book. We build the evidence pack a valuer works from, with every comparable and adjustment sourced. The opinion of value is theirs.
Whatever holds your listings: a brokerage CRM, an MLS through the RESO Web API, or portal feeds such as Rightmove, Zoopla and Idealista. For valuation evidence it reads your own transaction data and any licensed data source you already subscribe to.
What we built, what stage it is at, and a link to the live thing wherever there is one.
yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.
Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.
Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.
In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.
Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.
Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.
Send us twenty past listings and their records. We will show you how many unsupported claims a generic tool adds.
30-minute technical call · no deck