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Mental Health & Wellbeing

When in doubt,
a person.

AI safeguarding means designing an automated system so that any sign someone may be at risk takes them out of the automation and to a person, immediately. This is that design: the screen, the handover, what is shown to the person, and how it is tested.

All Mental Health & Wellbeing →
Pixel illustration for Safe Escalation: a support headset beside a reply card and an escalation bell.

The principle

A chatbot that tries to handle a crisis is the wrong design, however good its responses. The system's job when it sees a sign of risk is not to help, reassure or assess. It is to stop, show the person where to get help now, and alert a human who can act. Everything else on this page follows from that.

Signs of risk are rarely phrased clearly. They arrive in passing, in a booking request, in a reply to a reminder, as a joke. So the screen runs on every message, before any other processing, and the threshold is set low on purpose. We accept a high rate of unnecessary handovers, because a missed one is not a cost to be balanced. It is a failure that stops the system.

The design applies anywhere automated systems meet people who may be vulnerable: therapy practices, student services, helplines' administrative channels, HR and employee-assistance tools. In the UK, schools and colleges add statutory safeguarding duties such as Keeping Children Safe in Education, which name a designated safeguarding lead; the system routes to that person, not around them.

Last reviewed 30 October 2026 · Engineering guidance, not legal, clinical or regulatory advice.

What the design covers

01

The risk screen

A classifier and rules built with your clinical or safeguarding lead, run before intent on every message, in every language the service accepts.
02

The handover

Who is alerted, by which channel, at which hour, with the full conversation attached so nobody has to ask the person to repeat themselves.
03

What the person sees

Disclosure that this is an automated service, crisis contacts for their country, such as 112, 999, 988, Samaritans on 116 123 or 024 in Spain, and an honest statement of whether a person has been alerted.
04

Not: crisis handling by AI

The system never counsels, assesses risk, negotiates, or tries to keep the person engaged. Out of hours it shows emergency contacts rather than pretending a person is coming.

How a risk signal is handled

ESCALATION PATH
  1. 01
    Any message

    any channel, any topic

  2. 02
    Risk screen

    before anything else

  3. 03
    Stop automation

    no further questions

  4. 04
    Show crisis contacts

    for their country, at once

  5. 05
    Alert a person

    with the conversation attached

  6. 06 · Branch / escalation
    Routine task

    only if the screen is clear

Solid: the escalation pathDashed: the administrative path, only when clear
The screen runs on every message. When it fires, automation stops and a person is alerted; the routine path is the exception that must earn its way through.

How we test it

The evaluation set is built mainly from the hard cases: risk mentioned in passing, indirect phrasing, slang, other languages, messages that look administrative. Clinicians or safeguarding leads write and review it. Passing it is the gate for release, and it is re-run whenever the model, the prompts or the policy change. A missed escalation in testing or in production stops the system until the cause is understood. Every handover is logged with its reason and sampled by a person.

Questions

Questions about Safe Escalation.

What is AI safeguarding?

AI safeguarding is the set of design choices that protect people who may be at risk when they interact with an automated system. In practice it means screening every message for signs of risk, stopping the automation when one appears, showing the person where to get help immediately, and alerting a responsible human. It also means testing that behaviour on hard cases before release and monitoring it afterwards.

Can a chatbot handle a mental health crisis?

It should not try. Professional bodies and researchers have raised concerns about chatbots responding to crisis cues, and the stakes are too high to rely on a model getting it right. A well-designed system recognises possible risk, stops, shows crisis contacts and alerts a person. That is the whole of its role in a crisis.

Can you review a system we already run?

Yes. We test an existing chatbot, intake form or messaging flow against an evaluation set of hard cases written with your clinical or safeguarding lead, and report where it fails to hand over, what it says when it does, and what happens out of hours. Fixing what we find is a separate decision, and you can take the findings to whoever built the system.

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo
Let’s talk

Design for
the hardest message.

Start with your escalation policy, or with a system you already run that we can test.

30-minute technical call · no deck