AI for winery direct-to-consumer marketing segments the customer list from real purchases, drafts wine club, release and follow-up emails in the winery's voice, and checks each one against the alcohol marketing rules of the market it goes to.
All Wine & Spirits →
Direct-to-consumer sales, through the cellar door, the wine club and the online shop, are usually a winery's best margin. They are also the channel that needs the most marketing work: release announcements, club shipment notes, follow-up after a visit, win-back emails for members who have gone quiet. In a small winery, that work falls to whoever has a free evening.
Generic AI writing tools can produce the emails, but they sound like everyone else's, they do not know who bought what, and they know nothing about alcohol marketing rules. We build the marketing assistant around the winery's own sales platform (Commerce7, WineDirect, Shopify or similar) and its own voice, with the rules for each market built in.
The voice is tested blind: the winemaker or owner reads a mix of past emails and new drafts and marks which ones sound like the winery. The rules are tested with deliberately awkward drafts, such as a health benefit slipped into a tasting note or a promotion aimed at a market where it is not allowed, and the assistant must catch every one.
Once live, results are measured on the winery's own list: open and order rates by segment, club retention, unsubscribe rates. We do not quote expected uplift in advance, because it depends on the list, the wines and the season.
By treating members as people with a buying history rather than one list: welcome new members properly, tell them what is in each shipment and why, invite them to releases and events first, and notice when someone goes quiet before they cancel. Personal, regular and specific communication matters more than discounts. AI helps by doing the segmentation and the first drafts.
Yes, if it learns from the winery's own writing: past newsletters, tasting notes, the winemaker's descriptions. We test the result blind with the people who know the winery best, and keep a person approving every campaign. A model with no examples will produce generic wine copy, which customers recognise.
It depends on the market. Age verification and consent for marketing email apply widely, under GDPR and ePrivacy in the EU. Some countries restrict alcohol advertising content and channels, France's Loi Évin being the best known. In the US, direct shipping is regulated state by state. We encode the rules for the markets a winery sells into; the legal determination is the winery's.
What we built, what stage it is at, and a link to the live thing wherever there is one.
yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.
Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.
Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.
In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.
Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.
Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.
Bring a year of orders and a few past newsletters. We will show the segments and a draft in your voice.
30-minute technical call · no deck