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Industry

Newsroom AI,
with an editor on the byline.

An editor signs off every story.

Last reviewed 30 October 2026 · Engineering guidance, not legal or regulatory advice.
Pixel illustration for Media & Publishing: a newsroom desk with research, a typewriter and an unsent envelope.
In context

AI in journalism and publishing means using language models for the work around the story: research, transcription, tagging, archive retrieval and rights management, while a named editor stays accountable for every published word.

Where it breaks today

01

A wrong fact costs the masthead

A publisher’s asset is trust, and a confidently invented quote or date spends it in public. Generic writing tools optimise for fluent copy, which is exactly the wrong property when the question is whether the copy is true.
02

The archive cannot be found

Decades of reporting, photography and broadcast sit in a CMS and a DAM under inconsistent tags, so reporters re-research stories the title already covered and the back catalogue earns nothing.
03

Your content is training someone else’s model

AI crawlers read the site whether or not you have said they may. Without a clear rights inventory and machine-readable reservations, there is nothing to license and nothing to enforce.
OUR APPROACH

The legwork goes to the model. The judgement does not.

Most of what AI in publishing is good at is unglamorous: transcribing an interview, pulling every earlier story on a subject, tagging a photo set to IPTC fields, summarising a court filing with a citation to each page. We build for that layer, and every output carries its source so a journalist can check it in seconds rather than trust it.

What we do not build is a system that publishes on its own. Under Article 50 of the EU AI Act, AI-generated text published to inform the public must be disclosed unless it has been through human review and someone holds editorial responsibility for it. We design the workflow so that review is real and recorded. How you meet the obligation, and your own disclosure policy, are decisions for your editors and counsel.

Rights run the other way. The EU copyright directive (2019/790) lets you reserve text-and-data mining in machine-readable form, and the press publishers’ right in Article 15 is the basis many licensing negotiations start from. We build the inventory and the tooling; the commercial terms stay yours.

HOW IT DEPLOYS
PHASE 01

Map the desk

We sit with the newsroom and the archive team to find the research, tagging and retrieval steps that eat the most hours, and the ones where an error would be published.
PHASE 02

Connect the CMS and DAM

The system reads from the tools you already run, such as WordPress VIP, Arc XP or Naviga for copy and your DAM for media, and writes suggestions back as drafts, never live.
PHASE 03

Sign-off stays editorial

Every suggestion carries its sources and a log of who accepted it, so the editorial record shows a person made each call.

What we build

01

Newsroom Agents

Research, transcription and background agents for reporters, each answer cited to a source document, a transcript timestamp or an earlier story. Drafting assistance stays inside the CMS as a draft.

SEE NEWSROOM AGENTS →
02

Archive Search and Tagging

Semantic search across text, photo and video archives, with AI content tagging mapped to your taxonomy and IPTC standards, so the back catalogue becomes something reporters and readers can use.

SEE ARCHIVE SEARCH →
03

Content Licensing Infrastructure

A rights inventory of what you own and may license, machine-readable opt-outs, crawler monitoring, and clean licensed datasets delivered with usage tracking.

SEE CONTENT LICENSING →
04

Retrieval Over Your Own Reporting

The architecture under all three: retrieval-augmented generation over your own corpus, so answers come from what your title published rather than what a general model remembers.

SEE RAG SYSTEMS →

From the other side of the inbox: QQuantum.AI also runs its own Autonomous Press Desk, an outreach agent that researches journalists whose beat matches a story and sends each an individual pitch. The journalist decides whether to cover it.

Controls we implement

SOURCE CITED ON EVERY ANSWER DRAFTS NEVER PUBLISH THEMSELVES EDITOR SIGN-OFF LOGGED NO TRAINING ON YOUR ARCHIVE TDM RESERVATIONS MACHINE-READABLE SOURCE PROTECTION BY ROLE

These are engineering controls we build into the architecture, not certifications. QQuantum.ai holds no security certifications, and your editorial standards and legal obligations remain yours — see our trust centre.

Media & publishing use cases

  • PUB.01

    Newsroom Agents

    Research, transcription and checking agents for journalists that answer only from cited sources and write to unpublished CMS drafts; an editor signs off everything published.

    Open page
  • PUB.02

    Archive Search

    AI content tagging and semantic search for text, photo and video archives, mapped to house taxonomies and IPTC fields, with low-confidence tags held for an archivist.

    Open page
  • PUB.03

    Content Licensing

    Rights inventory, machine-readable TDM reservations, AI crawler monitoring and licensed dataset delivery. Nothing is offered until its ownership is classified.

    Open page
Questions

Questions about Media & Publishing.

How is AI used in journalism?

Mostly behind the story rather than in it. Newsrooms use AI to transcribe interviews, search their own archives, summarise long documents with page citations, tag photos and video, translate, and draft routine formats such as results tables. The reporting, the judgement about what is true and newsworthy, and the decision to publish stay with journalists and editors. The systems we build follow that split and record who accepted each suggestion.

Can AI write news articles?

It can produce fluent text, which is not the same thing. A model has no way of knowing whether a quote was said or a figure is current unless it is grounded in a source you trust, and even then it can misread it. We build drafting help that only works from supplied, cited material and lands in the CMS as a draft. An editor reads it against the sources before anything is published.

Do publishers have to disclose AI-generated content?

In the EU, Article 50 of the AI Act requires disclosure when AI-generated or manipulated text is published to inform the public on matters of public interest, unless the content has had human review or editorial control and a person holds editorial responsibility. Deepfake images and video carry their own disclosure duty. Many publishers go further in their own policy. What applies to you is a decision for your editors and legal advisers.

How should publishers handle AI companies training on their content?

Start with an inventory: what you own outright, what is syndicated or contributor content you cannot license, and what is already being crawled. Then make your reservation machine-readable, through robots.txt rules per crawler and a text-and-data-mining reservation under the EU copyright directive. That gives you a position from which to negotiate or decline licences. We build the tooling; the commercial and legal strategy is yours.

What are the ethical risks of AI in journalism?

Invented facts and quotes, undisclosed synthetic content, bias inherited from training data, and leaking confidential sources into third-party systems are the main ones. Architecture addresses some of it: grounding answers in cited sources, keeping source material on infrastructure you control, and restricting access by role. The rest is editorial policy and training, which no system replaces.

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo
Let’s talk

Faster desks.
Same standards.

Start with one desk and one workflow: where the hours go, where an error would be published, and what the system should never touch.

30-minute technical call · no deck