An AI tour guide answers visitors’ questions about the objects in front of them, in their own language, by text or voice, drawing only on the institution’s own curatorial text and records rather than a general model’s memory.
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A traditional audio guide is a fixed script in a few languages, recorded once and expensive to change. Visitors arrive speaking dozens of languages and with questions the script does not answer: who was the sitter, why is it damaged, what else did she make. Meanwhile the curatorial knowledge to answer them sits in catalogues, files and labels the visitor never sees.
The guide answers from that knowledge. Curators supply the source material, such as labels, catalogue entries, exhibition text and approved research, and the guide retrieves from it to answer in the visitor’s language, by text or synthetic voice, through a phone browser or QR code with no app to install. If the sources do not answer a question, the guide says so and points to what it does know.
Interpretation is also an access service. The guide supports screen readers, adjustable text, plain-language and audio-description modes, built to WCAG 2.2 AA, so it serves visitors who are blind, partially sighted or have cognitive disabilities as well as visitors who speak another language.
Curators test it before visitors do. The evaluation set mixes common visitor questions with traps: questions about objects not on display, leading questions, requests for opinions on contested history. Curators review the answers in each language with native-speaker checks for the main ones. After launch, a sample of real conversations is reviewed regularly and the sources are corrected where the guide fell short.
Visitors are told they are talking to an AI and can switch to the fixed curated text at any time. Conversations are not linked to identity and are kept only as long as needed to improve the guide.
QR code, phone or audio
by code or gallery
curatorial text only
in their language and mode
curators correct the sources
sensitive objects or no source
A guide, usually on a visitor’s phone, that answers questions about what they are looking at in conversation rather than playing a fixed script. The trustworthy versions answer only from the institution’s own curatorial material, in the visitor’s language, by text or voice, and say clearly when they do not know. It can sit alongside or replace a traditional audio guide.
No. We build the guide to run in a phone’s web browser, opened by scanning a QR code by the object or at the entrance, which removes the most common barrier to audio guide use. A dedicated app or handheld devices are possible where the institution prefers them.
Modern models handle dozens of languages, but quality varies, especially for less widely spoken ones and for voice. We agree a set of supported languages with you, check the main ones with native speakers, and label any language where quality has not been reviewed so visitors know.
What we built, what stage it is at, and a link to the live thing wherever there is one.
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Send the labels and catalogue text for one gallery; we will build a working guide on it for your curators to test.
30-minute technical call · no deck