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Getting Qubi ready.
Games & Interactive

Every patch,
in every language.

Video game localisation adapts a game’s text, audio and UI for another market: translation, but also plurals, gendered forms, cultural references and space on screen. AI speeds up the first draft; translators keep the voice.

All Games & Interactive →
Pixel illustration for Game Localisation: linked globes and differently shaped document cards.

Why game text is hard

A game string rarely arrives with its context. “Charge” could be a battery, a cavalry attack or a price. It may contain variables like {playerName} or markup that must survive translation, a plural that German and Polish handle differently, a gendered form that depends on the player’s choice, and a button that holds twelve characters. Generic machine translation fails on exactly these, and the failures surface as crashes, overflowing UI or jokes that no longer land.

So the system translates with context: the speaker, the scene, a screenshot where you have one, your glossary of names and terms, and the character’s voice from earlier approved lines. It then runs mechanical checks that machines are reliably good at, such as placeholder and tag integrity, length against UI limits and glossary consistency, before a human translator sees the string.

It works where your localisation team already works: string tables exported from Unity or Unreal, XLIFF or JSON files, and translation management systems like Crowdin, Lokalise, Phrase or memoQ, with translation memory respected and updated.

What it handles

01

Context-aware first drafts

UI, item, quest and dialogue text drafted with speaker, scene and glossary context, in the character’s established voice.
02

Automated LQA checks

Placeholders, markup, plural and gender forms, length limits and terminology checked on every string, every patch.
03

Live-ops speed

Patch notes, event text and store copy turned round between builds, routed to the right translator by language and content type.
04

Not: unreviewed shipping

Every string a player sees is approved by a translator. Culturally sensitive content and anything touching age rating goes to a senior linguist.

How we validate it

We measure against your own shipped translations. A held-out sample of approved strings is translated blind and scored by your linguists for accuracy, fluency and voice, alongside a count of how much each draft needed editing. That decides, per language and per content type, whether AI drafting saves time at all; in some pairs and some genres it will not, and we would rather know before rollout.

Voice is a separate decision. Synthetic voice for localised dialogue involves performer consent and agreement terms, and we treat it as out of scope unless your team has those settled.

How a string moves

LOCALISATION PATH
  1. 01
    String export

    engine · XLIFF · TMS

  2. 02
    Context

    speaker · scene · glossary

  3. 03
    Draft

    translation memory first

  4. 04
    Automated checks

    placeholders · length · terms

  5. 05
    Translator approves

    in your TMS

  6. 06 · Branch / escalation
    Senior linguist

    sensitive or rating-related

Solid: the localisation pathDashed: escalated review
Machines draft and check. A translator approves every string that ships.
Questions

Questions about Game Localisation.

What is video game localization?

Adapting a game for players in another language and market. It covers translating text and audio, but also handling plurals, gendered forms and variables, fitting translated text into the UI, adjusting cultural references, and checking content against regional ratings. Localisation quality assurance then tests the result in the running game.

Can AI replace game translators?

Not for anything players will read. AI is fast at first drafts and reliable at mechanical checks such as placeholders, length and terminology, but it misses tone, humour and context it was not given. The workflow we build has a translator approve every shipped string, with AI used where your own measurements show it saves time.

Does it work with Crowdin, Lokalise or memoQ?

Yes. We integrate through the APIs of the translation management system you already use, so drafts and check results appear where translators work and translation memory stays the source of truth. String exchange with the engine uses the formats your pipeline already produces, such as XLIFF or JSON.

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo
Let’s talk

Ship it
everywhere.

Send a sample of approved strings in one language pair; we will translate them blind and let your linguists score the result.

30-minute technical call · no deck