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Fashion & Apparel

Fewer samples,
not no samples.

3D sampling removes rounds of shipping and remaking. It does not remove the fit session, and a virtual sampling programme that pretends otherwise ends up back in the sample room with less time.

All Fashion & Apparel →
Pixel illustration for Virtual Sampling: a fan of colour swatches beside a repeatable pattern.

Where the time goes

Virtual sampling in fashion means reviewing a garment as a 3D simulation, built in a tool such as CLO 3D, Browzwear or Style3D, before or instead of a physical proto. It shortens the loop between design, factory and fit, and it lets a range review look at every colourway without making them.

The 3D tool does the simulation. What slows teams down is the work around it: turning fit comments into pattern changes and a revised specification, building colourways and prints for a line review, keeping the 3D file, the PLM record and the factory’s version in step. That is where AI earns its place, and it is the layer we build.

A simulation is only as honest as its fabric data. Drape, stretch and weight need measured physical properties for each material; without them a 3D sample looks right and fits wrong. We treat measured fabric data as a prerequisite, not a nice-to-have.

What it handles

01

Fit comments to revisions

Comments from a virtual or physical fit session, written or dictated, are structured into proposed point-of-measure changes and a tech pack revision for the technologist to approve.
02

Colourways and prints

Approved palettes and artwork applied across a style for range review, using your colour standards, so a buyer sees the full assortment before anything is dyed.
03

Version tracking

One history linking the 3D file, the PLM record and what the factory was sent, so a late change does not leave three versions of the truth.
04

Not: fit approval

Final fit is signed on a fit model or a form by a person. Simulation cannot yet show how a garment feels, moves over a whole day, or behaves after washing.

How a sample round moves

SAMPLE LOOP
  1. 01
    Tech pack

    from PLM

  2. 02
    3D sample

    CLO 3D · Browzwear · Style3D

  3. 03
    Fit review

    comments captured

  4. 04
    Draft revision

    POM changes proposed

  5. 05
    Technologist approves

    written back to PLM

  6. 06 · Branch / escalation
    Physical sample

    when fit or handle is in doubt

Solid: the virtual loopDashed: physical sampling, called by a person
The loop runs virtually as long as it can, and drops to a physical sample whenever the question is one a simulation cannot answer.
Questions

Questions about Virtual Sampling.

What is virtual sampling in fashion?

It is reviewing a garment as a 3D simulation instead of a physical sample. A pattern and fabric data are loaded into a tool such as CLO 3D or Browzwear, the garment is simulated on an avatar, and design, fit and colour are reviewed on screen. It reduces sample rounds and shipping; it does not fully replace a physical fit session.

Where does AI fit into 3D sampling?

Around the simulation rather than inside it. The 3D tool handles drape and fit. AI is useful for turning fit comments into pattern and specification changes, generating colourways and prints for review, and keeping the 3D file, the PLM and the factory version consistent. Those are the steps that consume a technologist’s week.

Can virtual samples replace physical samples entirely?

Not for most categories yet. Simulation is good for proportion, placement and colour, and reasonable for fit when the fabric has been properly measured. Handle, stretch recovery and behaviour after washing still need a physical piece. The realistic goal is fewer rounds, with a person deciding when a physical sample is needed.

Shipped & in build

Real work. Check it yourself.

What we built, what stage it is at, and a link to the live thing wherever there is one.

The updated yourOS homepage: Roxy’s open ring surrounded by bento cards for calls, voice, translation, building, design, apps and more.
The yourOS homepage on a phone, with its compact navigation, welcome film button and bento cards.
youros.tech — the homepage bento hero
Our own · coming soon

yourOS

yourOS is an operating system with an AI at its heart. You talk to it like a person, out loud or typed. It makes your calls, plans your days and works on your projects with a crew of agents, on your own private server. Our own product, built from the first commit; the waitlist is open.

What we built
  • Operating system
  • Roxy
  • Agent crew
  • Voice calls
  • App store
  • Website
Meet yourOS →
The Sonora homepage on desktop: a full-bleed dune landscape behind the headline “Transform Your Life with Sound”, with App Store and Google Play download buttons.
The Sonora homepage on a mobile viewport, showing the same hero reflowed to a single column.
sonora.com — homepage, 1440×900
Live · iOS · Android

Sonora

Website, backend and app assets for Sonora, a free AI sound-therapy app on iOS and Android published by Cognitive AI.

What we built
  • Website
  • Backend
  • App assets
Read the case study →
The updated Podswap homepage on desktop: “Grow on Instagram and TikTok for free, with real engagement from creators your size”, beside a tilted wall of exchange, tool and guide cards on a violet gradient.
The updated Podswap homepage on a phone, with its floating navigation, Instagram and TikTok engagement headline and tilted tool cards.
podswap.app — homepage, 1440×900
Five platforms

Podswap

Brand, website, prototype, apps on five platforms, the AI backend and the algorithm-intelligence pipeline for Podswap, a social growth engine that runs without a human in the loop.

What we built
  • Brand
  • Website
  • Prototype
  • Apps on five platforms
  • AI backend
  • Algorithm pipeline
Read the case study →
The unOpen.AI homepage introducing Roxy, a private AI assistant that remembers who you are.
The unOpen.AI homepage on a mobile viewport.
unopen.ai — homepage, 1440×900
Prototype · closed beta

unOpen.AI

In closed beta: Roxy, a private AI assistant with permanent memory running on infrastructure the user owns. Brand, site, product, backend and conversational design.

What we built
  • Brand
  • Site
  • Product
  • Backend
  • Conversational design
Read the case study →
coherence.com on desktop, headed "Intelligence that moves in phase with people".
coherence.com on a mobile viewport, reflowed to a single column.
coherence.com — homepage, 1440×900
Live

Coherence

Live at coherence.com: brand identity generated with AI agents we directed, the motion system and website for the group behind Sonora, AboutAI, WakeUp and MudShadows. Agent work remains in build.

What we built
  • Brand identity
  • Motion system
  • Live website
  • Agent work — in build
Read the case study →
The new Domain Booth homepage on desktop: the headline “Premium Domains. Serious Buyers. Proven Results.” beside the animated DB monogram.
The new Domain Booth homepage on a phone, reflowed to a single column.
Our build of the Domain Booth homepage — 1440×900
Live

Domain Booth

Live at domainbooth.com for DomainBooth, a premium domain brokerage: a new animated mark, every page redesigned and rebuilt with designed mobile layouts, and a custom CMS for its sales record, featured names, press and enquiries.

What we built
  • Animated mark
  • Every page redesigned
  • Designed mobile layouts
  • Custom CMS
Read the case study →
Who we have built for

Twenty-one years. Names you know.

See all of our work →
  • BBC Good Food logo
  • Charities Aid Foundation logo
  • GAME logo
  • NatWest logo
  • Next logo
  • NSPCC logo
  • Tesco logo
  • Worldpay logo
  • Samsung logo
  • Sony logo
  • Land Rover logo
  • UAP Limited logo
  • Netflix logo
  • Amazon Prime Video logo
  • Mercedes-Benz dealerships logo
  • San Miguel logo
  • Biovene Barcelona logo
  • Seventy7 logo
  • Littlewoods logo
  • Smile logo
  • The Co-operative Bank logo
Let’s talk

Shorter loops,
honest fits.

We start from one style and one sample round, and show where the paperwork around your 3D tool can be taken off the team.

30-minute technical call · no deck